If you’re on the lookout for high-quality, vibrant, and cozy clothing for your little ones, I’ve found my new top choice: Primary. This brand is a minimalist’s paradise, offering essential basics without the fuss of trendy logos. Getting the kids dressed in the morning becomes a breeze, allowing me to snag an extra seven minutes of peaceful coffee time.
In addition to being a refreshing break from the overly styled and complicated kids’ fashion (because really, does my daughter need faux leather leggings?), Primary’s prices are incredibly reasonable. This affordability matters, especially since kids seem to outgrow their clothes overnight—okay, maybe not that quickly, but you get the idea. “I appreciate the quality of their clothing and the ability to choose pieces in our favorite colors, especially the rainbow options available year-round,” shared Lila, a mother and design enthusiast.
Here are my top reasons for exclusively shopping at Primary:
- No Logos or Slogans
Tired of overly gendered and silly sayings on kids’ clothing? Same here! It’s time to ditch the #girlboss tees. Primary’s founders aimed to create clothing that allows kids to shine without the need for any statement pieces. After all, comfort is key for children—both inside and out. - Founded by Moms
The brand was created by mothers who wanted to offer quality kids’ clothing in timeless styles made from soft fabrics—minus the unnecessary fluff. - Gender-Neutral Options
Kids desire to wear a variety of styles, not just what’s labeled for their gender. Primary eliminates the “boys” and “girls” sections, providing clothing for all kids. Whatever your child’s preference, you’ll find plenty of styles in their favorite colors. - Eco-Friendly Outerwear
Looking for durable kids’ puffers? Primary has them! These jackets are machine washable, packable, and come in a delightful array of colors. Plus, they’re adorable! - Organic Baby Collection
Primary’s new Organic Baby Shop features classic styles made from 100% GOTS certified organic cotton. It’s simple, soft, and the perfect gift for any new parent. If you know someone who could use baby clothes, they’re sure to appreciate this line. - Vibrant Color Options
If your favorite color is the rainbow, you’ll love Primary. Their signature rainbow colorway is available in numerous popular styles. - Family Matching PJs
Last year, Primary introduced adult-sized PJs so that parents and grandparents could join in on the family matching fun. Due to popular demand, these PJs are back with fresh limited edition holiday patterns, but they won’t last long, so grab them while you can!
Bonus: Their ongoing sale currently offers 10-50% off everything! I snagged a ton of wear-now styles at 50% off, plus you can get 25% off your first order and enjoy free shipping when you visit.
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Summary
Primary is the ideal kids’ clothing brand you need right now, offering quality, comfort, and style without the unnecessary frills. Founded by moms, it focuses on providing gender-neutral options, eco-friendly materials, and vibrant colors, making it a favorite for parents looking for practical yet stylish clothing. With a current sale and family matching PJs, there’s no better time to shop!
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