Just as Halloween fades into memory, Starbucks is stepping into the holiday spirit with the launch of its 2017 seasonal offerings. The beloved coffee chain has officially revealed its new holiday cup design and a delicious menu of festive beverages.
In past years, the design of Starbucks’ holiday cups has sparked considerable debate, with some customers expressing strong opinions about the imagery and its representation of Christmas. However, this year seems to have struck a balance, aiming to unite rather than divide. The cup features an array of charming black line drawings depicting winter motifs, including doves, Christmas trees, cozy sweatered arms, ornaments, gifts, and mugs brimming with hot cocoa. Starbucks encourages customers to personalize their cups, inviting everyone to contribute to the festive atmosphere.
“What makes your season special is what we want to know. Decorate your cup – and help the spirit grow,” the company’s caption states.
Accompanying the new cup design is the launch of Starbucks’ seasonal drink menu, which includes crowd favorites like the chestnut praline latte, caramel brulée latte, gingerbread latte, eggnog latte, and the ever-popular peppermint mocha.
This year’s design opts for a minimalist aesthetic, inviting customers to color it in and make it their own—a clever move considering the controversies that have surrounded past designs. In a world filled with distractions, Starbucks seems to have taken a step back and said, “Let’s focus on what really matters—how you celebrate.”
This time around, it appears that Starbucks has managed to keep the critics at bay. Perhaps the chaotic events of the past year have led people to channel their outrage toward more pressing concerns, allowing for a moment of peace at Starbucks.
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In summary, Starbucks has embraced the holiday spirit with its new cup design and seasonal drink offerings, encouraging customers to engage creatively while providing a comforting reminder that the holidays are about togetherness.