In a bold move, a well-known pad company is working to redefine the conversation around menstruation, challenging long-standing norms in advertising. For decades, menstruation product commercials have relied on the use of blue gel to depict period blood, perpetuating the notion that real blood is too offensive to show. This outdated approach is being challenged by Bodyform, a UK-based brand that is here to change the narrative.
Right from the start, Bodyform’s new ad campaign sends a clear message: the era of blue goo is over. The commercial portrays relatable scenarios, including a man purchasing pads at the grocery store and a woman experiencing menstruation in the shower. This refreshing portrayal is a much-needed step toward normalizing periods and fostering open discussions about them.
Menstruation is a natural, biological process that shouldn’t be shrouded in embarrassment or taboo. Bodyform rightly points out on their website, “Periods are a natural part of life, so why are they rarely given any screen time?” By avoiding the subject, society only contributes to the feelings of shame many women experience regarding their periods. As more women engage with this campaign on social media, it’s evident that there is a collective sigh of relief—a much-needed release from the stigma.
No woman is immune to the feelings of awkwardness or self-consciousness that often accompany her period. We pass pads and tampons around like they’re state secrets, as if men—who do not experience menstruation—shouldn’t even know they exist. This culture of silence and shame is no longer acceptable. It’s high time we become comfortable with the reality of menstruation so that future generations can embrace this natural process without fear or shame.
As Bodyform aptly states, “By bringing blood out of the dark, onto our screens and into the conversation, we’re paving a positive path for women of the future.” Conversations about menstruation should be as commonplace as the biological process itself. For those interested in exploring more about home insemination options, check out this comprehensive guide on our other blog post. You can also find valuable information on IVF procedures that might help you in your journey, and for further insights on this topic, visit Modern Family Blog.
In summary, Bodyform’s campaign is an essential step toward normalizing menstruation in society. By portraying periods accurately and openly, we can foster a healthier dialogue about this natural process, paving the way for future generations to embrace their bodies without shame.