In the ever-evolving world of advertising, it’s refreshing to witness brands that truly understand the diverse needs of their customers. Take, for instance, Kate Hudson’s Fabletics activewear line, which has made significant strides in representing women of all shapes and sizes. As a woman who typically wears a size 14 to 16, I can’t express how uplifting it is to see a brand include models that reflect my reality.
Fabletics stands out by featuring a range of body types in its marketing, proving that diversity doesn’t threaten the status quo—in fact, it enhances it. Surprise, surprise: women with curves love spandex too! We need outfits that are not only functional for workouts but also comfortable for lounging or simply looking stylish while on the move.
With sizes ranging from zero to 24, Fabletics has made a strong commitment to inclusivity, showcasing women who look like me enjoying fitness and friendship. It’s as if they’ve realized that women above a size 6 can attend yoga classes, too! The imagery reflects a community where all body types coexist, shattering the outdated notion that only certain sizes belong in athletic wear.
However, there is still room for improvement. For instance, the Fabletics website features a designated “Plus” section, which, frankly, is unnecessary. Women who wear larger sizes don’t require a separate space labeled “plus sized” to find what they need. A size 16 is still just a size 16, and it shouldn’t be boxed into a category that implies it’s different from other sizes. Wouldn’t it be more effective to display models of various sizes together? If the concern is that thinner women won’t know how clothing will look on them, then I invite you to consider how we feel being overlooked.
The reality is that when women are not represented, they are erased from the narrative of fashion and fitness. Designers must stop this erasure and start embracing a broader spectrum of body types.
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In summary, Fabletics is making commendable efforts in their advertising, but the journey toward true inclusivity is ongoing. Brands must recognize that all women deserve to be seen and celebrated in their marketing efforts.