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In a recent move, Mattel has launched a Barbie doll modeled after the British scientist and professor Sarah Gilbert, who played a key role in the development of the Oxford/AstraZeneca COVID-19 vaccine. This new addition to the Barbie lineup highlights the company’s tradition of creating dolls that celebrate influential women, making it particularly exciting to see a Barbie representing a vaccinologist.
The doll captures Gilbert’s likeness with her distinctive auburn hair and dark-rimmed glasses. Interestingly, Gilbert expressed to The Guardian that she found it “strange” to have a Barbie created in her image, yet she hopes it will encourage young girls to pursue careers in STEM fields. “I am passionate about inspiring the next generation of girls into STEM careers and hope that children who see my Barbie will realize how vital careers in science are to help the world around us,” she stated. “My wish is that my doll will show children careers they may not be aware of, like a vaccinologist.”
Mattel also introduced five additional dolls representing women at the forefront of the COVID-19 pandemic. These include Dr. Mia Harrington, a healthcare worker advocating against racial bias, emergency nurse Claire Thompson, who treated the first U.S. COVID-19 patient, and Dr. Lisa Chen, a Canadian doctor fighting systemic racism in healthcare. Brazilian researcher Dr. Ana Maria Silva, known for sequencing a COVID-19 variant’s genome, and Australian doctor Kirby White, who developed protective gowns, round out the collection.
These dolls aim not just to inspire girls to consider careers in healthcare and science but also to acknowledge the incredible efforts of frontline workers during the pandemic. Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls at Mattel, commented, “Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic. To shine a light on their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back.”
Additionally, for every Barbie doctor, nurse, or paramedic doll sold at select Target stores throughout August, Mattel will donate $5 to the First Responders Children’s Foundation (FRCF), benefiting the children of first responders.
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In summary, Mattel’s new Barbie dolls not only celebrate the achievements of women in science but also aim to inspire future generations to pursue careers in STEM. The initiative recognizes the vital roles that frontline workers have played during the pandemic while supporting causes that benefit their families.
Keyphrase: Barbie Inspired by COVID-19 Vaccine Developer
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