In a surprising turn of events, Reebok recently took a bold stand on social media in response to President Trump’s inappropriate remarks towards Brigitte Macron, the First Lady of France. During their meeting, Trump made an unsolicited comment about Macron’s appearance, stating, “You know, you’re in such great shape… beautiful.” This comment sparked outrage and debate across social media platforms, and Reebok’s response quickly gained traction.
The athletic brand shared an amusing yet pointed graphic aimed at clarifying when it’s acceptable to make such remarks. Their tweet read: “In case you were wondering when it IS appropriate to say, ‘You’re in such good shape… beautiful,’… THIS:” followed by a flowchart that humorously illustrated that there’s never an appropriate time for such comments—whether at the gym, during family gatherings, or while greeting a head of state. The only scenario that warranted such a comment, according to Reebok, was when addressing a vintage action figure found in your parents’ basement.
This public rebuke from a major company like Reebok is both unexpected and necessary. Their spokesperson stated, “Reebok believes that we should all strive to Be More Human in our lives: to push and challenge our boundaries physically, mentally, and socially. That also means supporting one another in all of those ways.” It’s disheartening that a brand must even remind the president about respectful behavior, but here we are.
As one Twitter user aptly pointed out, Reebok is not alone in addressing this issue. The era we live in has brought forth strange societal shifts, and it seems that even those in power need guidance on basic decency. President Trump could certainly benefit from Reebok’s flowchart; his public interactions often suggest a profound lack of understanding of appropriate behavior.
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In summary, Reebok’s clever and direct response to President Trump’s remarks serves as a necessary reminder about the importance of respectful communication, especially in public spaces. In a time when influential figures often blur the lines of propriety, it’s refreshing to see a major brand step up and highlight the importance of treating everyone with dignity.