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In an effort to promote COVID vaccinations while also generating significant buzz, Krispy Kreme recently introduced a promotion where individuals can receive a free original glazed donut simply by showing their valid vaccination card. According to their chief marketing officer, Dave Skena, this offer is available “anytime, any day, every day for the rest of the year.” Additionally, anyone can claim a free donut on Mondays, regardless of vaccination status, from now until May.
Free donuts! What’s the issue, right? Yet, as expected, social media erupted with complaints focused on obesity. People took to Twitter, expressing outrage over the idea of giving away donuts amid concerns that obesity worsens COVID outcomes. “How can you offer free donuts when obesity makes COVID worse?” they asked, and “This is an outrage!” echoed across the platform. Seriously, can we all just take a breath?
First off, has anyone forgotten that Krispy Kreme frequently runs promotions for free donuts? They have countless offers throughout the year: a free donut on your birthday, if you dress up for Halloween, or wear green on St. Patrick’s Day. Even students can snag a free donut for earning an A on their report cards. Yet, no one seems to panic about those promotions.
Sure, a vaccinated individual could technically visit Krispy Kreme every day to collect their free donut. A particularly devoted patron could even strategize to hit multiple locations and secure several free treats daily. However, we all know that this is highly unlikely. Even the doctors who tweet about potential weight gain from daily donuts acknowledge that very few people would actually do this. As a self-identified donut lover, I’ve passed by Krispy Kreme multiple times since the promotion started without stopping for a free donut. It’s not that serious.
The outrage seems to stem from a place of fat-shaming. A Krispy Kreme donut contains only slightly more calories than a packet of instant oatmeal, yet the backlash suggests that enjoying a donut is somehow irresponsible. The same people claiming concern for fat individuals often overlook the negative impact their shaming can have on mental health and eating habits.
Even if the donut was the unhealthiest option, being upset with a donut company for offering free donuts is ridiculous. It’s their business model! They don’t sell broccoli, and they aren’t delivering donuts directly to anyone’s door. This promotion is a celebration of vaccination efforts, not an attack on body size. Other companies are offering free rides, meals, and even goodies like weed for those getting vaccinated, yet no one seems to be scrutinizing them.
Why can’t we allow people to enjoy a treat now and then? Eating a donut, even regularly, isn’t a crime, especially if it brings joy. A sweet treat can be a nice reward after getting vaccinated, so why not indulge? And don’t forget to go when the “hot light” is on!
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In summary, the backlash against Krispy Kreme’s free donut promotion serves as a reminder of the persistent stigma surrounding body size. While the intent behind the promotion is to encourage vaccination, it has been met with unnecessary criticism rooted in fat-shaming rhetoric. Enjoying a donut now and then, or even more frequently, should not be subject to judgment, especially when the promotion is aimed at celebrating public health efforts.
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