In a significant move, Facebook has announced that it will begin deleting posts that spread misinformation regarding COVID-19 on its platform. After years of being a conduit for rampant falsehoods, the company is enhancing its policies to combat the spread of misleading claims. Following previous efforts to ban posts denying the Holocaust and advertisements that discourage vaccinations, the January 6th insurrection at the U.S. Capitol marked a pivotal moment for Facebook’s approach to misinformation. The unrest was fueled by election falsehoods circulating online, including on Facebook.
According to a recent update on the platform’s blog, effective immediately, users, groups, and pages known for disseminating COVID-19 misinformation will face potential bans. Four new categories of prohibited claims have been established: assertions that COVID-19 is artificially created; that vaccines are ineffective; that contracting COVID-19 is safer than vaccination; and that vaccines are harmful or linked to autism. The company has provided a comprehensive list of forbidden claims.
Critics argue that this action is overdue. Although Facebook has previously acted against anti-vaccine content, measures like reducing visibility have proven insufficient in curbing the growth of the anti-vaccine movement. A spokesperson for Facebook declined to disclose specific thresholds for bans, suggesting that doing so might allow users to manipulate the system. Instead, users violating the new guidelines will encounter a series of escalating restrictions prior to facing a ban.
The updated policies will also redirect users searching for vaccine information to more “authoritative” sources. This decision stems from guidance provided by public health organizations, which assert that widespread misinformation about COVID-19 and vaccines is contributing to vaccine hesitancy, posing imminent and long-term health risks globally. It remains to be seen how effectively Facebook will implement these new measures, as the platform has been criticized for announcing rules without consistent enforcement. Mark Zuckerberg, the company’s founder, has long advocated for unrestricted speech on the platform, regardless of the potential real-world consequences.
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In summary, Facebook’s new measures against COVID-19 misinformation represent a significant shift in the platform’s approach. By banning specific false claims and prioritizing trustworthy information, they aim to mitigate the impact of misinformation on public health.
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