Popeyes has made a bold move into the fashion world, launching a merchandise line inspired by their iconic employee uniforms. But there’s a twist—this collection is also influenced by Beyoncé. Confused? Let’s break it down.
Back in December 2019, Beyoncé teased her Ivy Park x Adidas athleisure collection, which quickly caught the attention of Twitter users who noted its striking similarity to the burgundy and orange uniforms worn by Popeyes staff. Following the successful launch of Bey’s line, which sold out in no time, Popeyes decided to embrace the comparisons rather than shy away from them.
On Wednesday, the beloved chicken chain rolled out “That Look From Popeyes,” a 10-piece athleisure collection. “Love that look? It’s our uniform. Has been for a while. And now you can buy it,” the franchise shared via Twitter. The collection aims to provide fashion lovers a chance to snag something reminiscent of the popular Ivy Park line, highlighting the brand’s signature maroon and orange designs.
But there’s more to this launch than meets the eye. Beyoncé herself has expressed her love for Popeyes, even receiving a lifetime gift card from the chain in 2018—a gift she revealed to a friend but has yet to redeem because of her embarrassment.
What sets this collection apart is its community spirit: it features real Popeyes employees and all proceeds will go to The Popeyes Foundation, which focuses on supporting communities with food and assistance during tough times. Plus, who doesn’t enjoy snagging trendy items at an affordable price? The line includes hooded jackets, crewnecks, visors, and more, with the most expensive item—a hooded jacket—priced at just $40.
However, if you’re interested, you’d better act fast. Much like their spicy chicken sandwich, “That Look From Popeyes” is flying off the shelves, with items like the khaki cap and crewneck t-shirt already sold out.
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In summary, Popeyes’ new fashion line cleverly merges culinary culture with streetwear trends, all while giving back to the community. As they embrace their connection to Beyoncé’s fashion world, they offer fans a chance to wear their favorite fast-food brand’s style.
Keyphrase: Popeyes clothing line
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