Updated: Oct. 29, 2020
Originally Published: Dec. 6, 2019
Netflix has a knack for entertaining us in more ways than one. From whisking us away on fantastic adventures to giving us the perfect excuse to “chill” (which, let’s be honest, means something different depending on who you ask), they’ve made binge-watching a beloved pastime. Recently, the streaming service raised the bar even higher by posing a cheeky question on Twitter that ignited a wave of comedic responses: “What’s something you can say during sex but also when managing a brand Twitter account?”
As you can imagine, various brands jumped into the fray (looking at you, Hot Pockets), with some seriously funny social media managers taking the stage (kudos to Wendy’s for their expertise). What unfolded was a delightful blend of dad jokes and classic “That’s What She Said” retorts, and it was pure gold.
Responses flooded in quickly, each one more amusing than the last. Netflix, true to form, chimed in with a witty reply that solidified their status as a beloved staple in our lives. Other companies quickly followed suit, creating a social media frenzy.
It’s worth noting that many of these responses are not workplace-friendly, so you might want to save this thread for when you’re at home (TWSS… again). Brands like Arby’s, Groupon, and Paramount joined the fun, leading me to believe there’s a secret lair where social media managers collaborate on this kind of content.
In a world saturated with information, it’s no small feat to capture and maintain people’s attention. The now-famous Netflix thread exemplifies how big brands are embracing a more relaxed and playful approach on social media to engage with their audiences.
Todd Bacile, an associate professor of marketing at Loyola University New Orleans, told NBC News, “We’re witnessing an increasing trend of brands pushing the envelope and using social media to create synergy and competition among themselves.” He added that brand managers now have more freedom to post content that would have been considered off-limits a few years ago.
He’s absolutely right. Humor is effective, especially when it can be delivered within the constraints of 280 characters. This blend of wholesome and provocative content is just what we need to lighten the mood in a week filled with heavy news. Why not harness social media’s potential to make us chuckle once in a while?
Twitter has a reputation for delivering laughs, but this particular thread might just take the cake. Happy Friday, everyone!
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Summary
Netflix’s playful Twitter thread sparked a hilarious exchange among brands, showcasing how humor and creativity can capture audiences on social media. This lighthearted interaction is a refreshing reminder of the joy that can come from clever marketing.
Keyphrase
Netflix Twitter thread humor
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