Folgers’ latest holiday commercial humorously highlights the often uncomfortable dynamics of hosting family during the festive season. For many, the best way to kickstart the day is with a cup of coffee—especially when you’re not quite ready to face the world without a caffeine boost. The holiday season can intensify this struggle, especially when we’re sharing space with relatives or in-laws, leading to some truly awkward encounters.
The Visit
In their cleverly crafted ad titled “The Visit,” Folgers showcases one such cringe-worthy moment. The scene begins with a young woman entering a bathroom in her robe, only to discover the shower is running. Assuming it’s her partner, she starts to slip out of her robe to join him. But the twist? It’s actually her father-in-law, Steve, who is completely naked!
The catchy jingle, sung by a cheerful group known as the Folgers Morning Harmonizers, narrates her shocking revelation: “Your husband woke up first, now you’ve got something up your sleeve/ What you didn’t know was you were surprising your father-in-law, Steve.” As the woman’s face morphs into a look of sheer horror, the lyrics continue, “Because that was really bad/ and the worst part is you just finally started calling him dad.”
The ad quickly gained traction for its bold and humorous take, drawing chuckles from viewers and even prompting a discussion on TODAY with hosts Kelly and Tom. “That’s definitely unexpected from Folgers,” Kelly remarked, “You usually think of them as warm and fuzzy.”
Tina Meyer-Hawkes, vice president of marketing for coffee at The J.M. Smucker Company, explained the ad’s intent: “For Folgers Coffee, our objective for the creative was to shift our storytelling from traditions of the past to modern relatable mornings.” While we hope to avoid such an experience at our own holiday gatherings, we can’t help but appreciate the humor that Folgers brings to the table.
Further Reading
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In summary, Folgers has successfully tapped into the awkwardness that often accompanies family gatherings during the holidays, delivering a memorable commercial that resonates with many.
Keyphrase: Folgers holiday commercial
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