As the holiday shopping frenzy begins and Christmas approaches, many companies are pouring substantial funds into extravagant advertisements to attract seasonal shoppers. However, Haford Hardware, a charming family-run hardware store in Rhayader, Wales, took a different route. They crafted a heartwarming Christmas commercial on a shoestring budget, resulting in one of the most poignant holiday ads we’ve encountered this year.
The Creative Team Behind the Ad
Tom Robinson, the store owner, collaborated with his best friend, Jake Turner, to bring the ad to life. They filmed and edited the entire piece in just one day, with Tom’s two-year-old son, Max, taking center stage. The DIY nature of the project meant the total production cost was a mere $130, which went toward renting a recording studio and hiring a singer for a dreamy rendition of “Forever Young.” And yes, you can expect the song to evoke some tears, adding to the ad’s charm.
A Day in the Life of Little Max
The commercial follows little Max as he mimics his father’s daily routine. He wakes up, enjoys breakfast, brushes his teeth, and heads to the store to open up. Throughout the day, he engages in various tasks—sweeping, cleaning the checkout counter, and stocking shelves. His sweet interactions with customers are delightful; he gives one a thumbs up after handing over change and clumsily wraps a gift for another, again offering a tiny thumbs up as they exit.
In a particularly cute moment, Max sits in the store’s office, calculator in hand and a coloring book nearby, ready to tackle some “serious” hardware business.
The Heartwarming Conclusion
As the ad wraps up, we see little Max walking down the street, transformed into his adult father, who is now carrying the family’s Christmas tree. The touching message on screen reads, “Be a kid this Christmas.”
It’s no surprise that this adorable ad has captured the hearts of many online.
Going Viral
Haford Hardware has been creating Christmas commercials for a few years, primarily for social media, but this is the first one that has gone viral. Tom shared, “We’ve had a great response these last two years, but nothing like this year. It’s just been crazy. We make these for fun, aiming to highlight small independent businesses in our rural area and show that we can compete with larger chains.”
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Conclusion
In summary, Haford Hardware’s touching Christmas commercial, produced on a budget of just $130, showcases the joy of the holiday season through the innocent eyes of a child, making it a true standout in holiday advertising.
Keyphrase: Haford Hardware Christmas Commercial
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