Ben & Jerry’s has launched an intriguing new ice cream flavor that takes a stand against Donald Trump’s administration. Dubbed Pecan Resist, this flavor not only promises a delightful taste experience but also aims to support the fight against divisive ideologies. The company emphasized the powerful message behind this creation: “Together, we can create a more just and equitable future.”
Flavor Profile
Pecan Resist features a chocolate ice cream base, enriched with an array of ingredients including white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds. It’s a true melting pot of flavors, just like the diverse fabric of America itself. If you’re craving something sweet with a purpose, you might want to order a few pints online.
Commitment to Activism
The most commendable aspect of this new flavor is Ben & Jerry’s commitment to supporting activists and organizations that tirelessly work against the harmful policies implemented during Trump’s presidency. They will be donating $25,000 to various groups, including Color of Change, Honor the Earth, Neta, and the Women’s March. Each of these organizations plays a vital role in fighting for social justice, environmental justice, and the rights of marginalized communities.
About the Supported Organizations
- Color of Change focuses on combating systemic racism.
- Honor the Earth addresses climate change and renewable energy issues, particularly for Indigenous communities.
- Neta stands out as a rapidly growing media platform led by people of color along the Texas-Mexico border.
- The Women’s March advocates for the political power of diverse women and their communities.
Ben & Jerry’s History of Activism
Throughout its 40-year history, Ben & Jerry’s has consistently supported movements for social change, including the Black Lives Matter movement and marriage equality initiatives. The company stated that their decision to create Pecan Resist was fueled by the need to resist policies that threaten decades of progress on critical issues such as racial and gender equity and LGBTQ rights.
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Conclusion
In summary, Ben & Jerry’s new Pecan Resist flavor is more than just a tasty treat; it represents a commitment to social justice and activism, with a portion of sales going to organizations that promote equality and inclusivity.
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