In a bizarre twist of advertising, it seems that only women are shown vacuuming in ads across the board. Seriously, it’s 2017, and you would be hard-pressed to spot a single vacuum cleaner commercial featuring a man. It’s almost as if vacuuming is exclusively a female pastime, or that it’s an innate talent encoded in our DNA.
What’s going on here? “I was searching for a new vacuum and noticed a glaring absence of men in any of the images,” shared writer Tom Richards on Twitter. “After browsing through dozens of models on Amazon, I still couldn’t find a single man vacuuming.”
Yup, the same pattern persists over at Shark. This is the kind of thing that really grinds my gears. Why not include a man in the ads? My partner vacuums more than I do! Are the marketing execs stuck in a time warp? I surveyed about 40 vacuum models on Amazon, and shockingly, not one featured a man doing the actual vacuuming. And no, Sir James Dyson doesn’t count—I’m looking for images of men using vacuums, not just showcasing their inventions.
And can we take a moment to discuss the visuals? The women depicted are not only vacuuming but doing so in perfectly coordinated outfits, looking absolutely thrilled about it. I’ve never vacuumed drapes in my life!
Take a challenge: try to find a vacuum site that features a man in the imagery. And for a bonus challenge, see if you can locate a business card holder ad with a woman holding one. The last thing we need is this kind of subliminal messaging. IT’S 2017! Can we please move beyond these outdated clichés?
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Summary
This piece highlights the outdated advertising trend where only women are depicted vacuuming, raising questions about gender roles in household tasks. It challenges the marketing industry to evolve and include men in these visuals, reflecting modern family dynamics. Additionally, it offers resources for those exploring family planning and fertility.
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Keyphrase: vacuum ads gender stereotypes
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