Believe it or not, Starbucks is under fire for supposedly endorsing a ‘gay agenda’ with its holiday cups. Each year, the coffee giant unveils a festive design for their cups, and while that seems innocuous, it has become a flashpoint for controversy. When Starbucks rolled out its 2017 holiday cup design through a charming animated video featuring the message that Starbucks welcomes “everyone,” many fans celebrated the inclusive spirit. However, this is 2017, a year that has seen its fair share of outrage, and predictably, some individuals found a reason to be offended.
This year, right-wing commentators took issue with the cartoon’s representation of diverse customer pairings enjoying their favorite brews during the holiday season. Among these characters were two women holding hands, which apparently crossed a line for some who claim that the mere presence of same-sex affection in advertising is an affront to their values. Conservative media outlets quickly pounced, accusing Starbucks of pushing a so-called “gay agenda” because of the depiction of these “mystery hands.”
Really? Hands, in their essence, are just hands. Who cares if they belong to individuals who identify as gay, bisexual, or transgender? Apparently, those with narrow views do. Fortunately, social media provides a platform for questioning this absurd outrage. It’s hard not to chuckle at the idea that a coffee cup could stir such indignation. If only everyone could experience the blissful ignorance that comes with such privilege.
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In summary, Starbucks found itself in hot water over its holiday cup design, which some critics claim promotes a “gay agenda.” The backlash highlights ongoing cultural tensions, but for most, the message of inclusivity and celebration should overshadow the negativity.
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