In a bold move following the recent violent events in Charlottesville, a Chicago florist has made headlines by addressing racism head-on. Flowers for Dreams, known for its community-focused ethos, has introduced a pop-up message on its website that unequivocally asks visitors, “Do you condemn racism, nazism, and white nationalism?” This direct approach is designed to weed out any potential customers who don’t actively reject hate in all its forms.
The pop-up presents two choices for site visitors: (1) “Yes, I can’t believe we’re still having this conversation,” or (2) “No, I’m ignorant and complicit in hate.” If you select “Yes,” you’re welcomed to explore the site along with a gentle nudge to consider donating to organizations like the Anti-Defamation League, the United States Holocaust Museum, and RefugeeOne. However, if you click “No,” you’re faced with a reminder of your complicity in hate and are promptly redirected to the United States Holocaust Memorial Museum’s homepage. This straightforward approach has garnered significant attention, with the accompanying Facebook post already racking up over a thousand likes and countless supportive comments.
Flowers for Dreams, co-founded by Alex Rivers and Jamie Morgan, has long been committed to social activism. Their journey began in 2010 when they sold flowers at graduation ceremonies to raise funds for a nonprofit supporting Chicago Public School students. This initiative blossomed into a full-fledged business that donates 25% of its profits to local charities, totaling nearly $250,000 to date.
In August, the florist is also giving back by providing backpacks and school supplies from sales at its new Milwaukee location. The founders have faced some backlash for their stance, with critics suggesting that businesses should remain neutral. Still, Rivers maintains that speaking out against racism and bigotry aligns perfectly with their company’s values. “We sell flowers as a vehicle to advance causes we care about,” he stated.
Rivers also expressed surprise at the hesitance of other business leaders to take a stand against such clear-cut issues. “It isn’t controversial to speak up against Nazis and racism, so it’s strange how few people do it,” he noted.
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In summary, Flowers for Dreams has made a strong statement against racism while continuing its commitment to community support. Their innovative pop-up ad not only addresses societal issues but also encourages visitors to take an active stance in promoting equality and understanding.
Keyphrase: florist stands against racism
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