If you’re a Target enthusiast, you’re probably aware that the retailer’s clothing section has always been a go-to for stylish wardrobe essentials. Whether it’s a basic tank top or a trendy yet comfortable swimsuit, familiar names like Merona and Mossimo have been reliable choices — until now. Due to a significant brand overhaul, Target is revamping its clothing offerings to stay in line with consumer preferences and to better compete with online giants such as Amazon. Unfortunately, this means that beloved brands like Merona and Mossimo are on their way out the door.
You might have already noticed that the selection at Target doesn’t feel the same lately; some locations have begun to phase out their stock of Merona and Mossimo. This brand transformation isn’t limited to the women’s section either. While we adore the fresh Cat & Jack line for kids, it came at the cost of losing both Circo and Cherokee, which were known for their quality and affordability for little ones. What a letdown!
On the bright side, this shift opens the door for over a dozen new brands set to debut later this year, exclusively through Target. So far, they’ve teased a few new lines: A New Day, a chic women’s collection; Goodfellow & Co, a sleek men’s line; JoyLab, a fashionable athleisure range; and Project 62, a stylish home décor line.
Mark Thompson from Target shared, “Our new brands are designed with our customers in mind—what they are searching for and how we can better serve their needs. Upon reviewing our current selection, we recognized a gap. Thus, we felt it was essential to refresh our offerings to keep our guests excited about what they find at Target.”
Change can be refreshing, and even though we’re saying goodbye to some favorites, we’re hopeful that these new brands will capture our hearts just like the old ones did. Before they vanish completely, we’re making a beeline to Target to grab any remaining Mossimo and Merona items, just in case. Who knows, they might even be on sale or on clearance!
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In summary, while we bid farewell to some beloved clothing brands at Target, we look forward to the new offerings that may soon become our new go-tos.
Keyphrase: Target clothing brand changes
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