American Girl recently announced a significant alteration to their doll design, which has sparked a mixed response among parents. The company revealed that certain dolls, including the Truly Me series and several BeForever characters, will now feature sewn-in underwear instead of the previously removable option. This change was communicated through a Facebook post, indicating that it will apply to a range of dolls, including the BeForever characters Julie, Melody, and Maryellen.
Public Reaction and Backlash
The initial announcement included images comparing the old removable underwear design with the new sewn-in version. Reactions from the public were swift and predominantly critical, leading American Girl to address the backlash directly. Parents expressed concerns that such a design might inadvertently send negative messages about body image to young girls, with one parent stating, “Having permanent underwear is an underhanded way of telling young girls to be ashamed of their bodies.” However, the company clarified that the decision was not influenced by modesty concerns, emphasizing that their priority is to encourage a positive self-image among girls.
Company’s Justification for the Change
In response to the complaints, American Girl maintained that the change was aimed at enhancing the play experience for children. They noted that the sewn-in design would help prevent the loss of underwear pieces, which is a common issue. Moreover, they indicated that this modification would not lead to an increase in doll prices, as it is part of their ongoing commitment to delivering quality products.
Supportive Perspectives
While many parents voiced their discontent, some offered a different perspective. One parent of a special needs child expressed gratitude for the change, stating that it simplifies the dressing process for her child, allowing for greater independence. Another long-time collector reaffirmed her loyalty to the brand, regardless of the underwear design.
American Girl’s Mission
American Girl’s response to concerns about body image emphasized that their mission has always been to build girls’ self-esteem and promote a healthy body image. The new underwear is integrated into the doll’s fabric body, composed of a durable cotton/polyester blend that can be spot cleaned. Doll clothes and swimwear will continue to fit as before, despite this new alteration.
Related Topics
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Conclusion
In summary, American Girl’s decision to introduce sewn-in underwear for certain dolls has generated a mix of approval and disapproval among parents, with the company emphasizing that the change aims to enhance play and prevent loss of items. While some parents raised concerns regarding body image implications, others appreciated the practicality of the new design.
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