In a recent incident drawing sharp criticism, Forever 21 has come under fire for a t-shirt that many deem to perpetuate victim-blaming. The offensive shirt features the phrase “Don’t Say Maybe If You Want To Say No,” inciting outrage among consumers and advocates alike.
The retailer, known for its trendy and affordable clothing that appeals largely to younger demographics, seems to have missed the mark with this design. The thought of teenagers encountering such a message—or, worse, purchasing it—is troubling. Who approved this concept without considering its implications?
In response to the uproar, a spokesperson for Forever 21 stated, “Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. Upon receiving feedback from our customers, we took immediate action to have it removed from our website.” This is not the first time an American retailer has faced backlash for inappropriate clothing. Last year, Target found itself in hot water for a women’s shirt labeled “TROPHY,” which was criticized for promoting a sexist narrative about women as objects rather than individuals. Despite the backlash, the shirt remains available for purchase online.
As discussions surrounding sexual assault and rape culture gain momentum in society—especially highlighted by Lady Gaga’s poignant Oscar performance of “Til It Happens to You,” which addresses these critical issues—retailers like Forever 21 should be particularly sensitive to the messages they promote. The Cut’s Eve Peyser remarked on the situation, suggesting that Forever 21’s choice to release such a design feels like an exploitative attempt to profit from a serious societal concern.
It is astonishing that this shirt made it through the design and production process without anyone questioning its appropriateness. Parents should not have to worry about their children encountering messages like this in stores that are prevalent in malls across the country. Forever 21 is acutely aware of its target market, making the release of this shirt even more concerning.
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In summary, Forever 21’s recent t-shirt design has sparked significant controversy due to its victim-blaming message. The retailer’s quick response to consumer feedback highlights the ongoing need for sensitivity and awareness in fashion marketing, particularly regarding societal issues like sexual assault.
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