Fans of Mad Men, rejoice! It turns out that the legendary Coca-Cola commercial was indeed the brainchild of Don Draper. Matthew Weiner, the showrunner, confirmed this revelation during a recent discussion with author Clara James at the New York Public Library. The conversation, which followed the much-anticipated finale of the series, brought forth several intriguing insights.
The Iconic Coke Ad
Weiner confirmed that the much-loved 1971 Coca-Cola advertisement, known as the “Hilltop” spot, was indeed conceived by Don Draper. The scene of our favorite ad executive meditating with a group of fellow retreat-goers on the serene Northern California coast was a nod to the ad’s creation. Weiner reflected, “I thought, why not conclude this show with the greatest commercial ever created?”
A Non-Cynical Interpretation
While some critics have viewed the series’ conclusion as a cynical commentary on consumerism, Weiner emphasized that the original Coke ad was groundbreaking for its time. “Five years prior, racial integration in advertising was virtually nonexistent,” he pointed out. The commercial was a celebration of unity and positivity, not a mockery of it. Weiner believes it reflects a genuine spirit, stating, “That ad is so much of its time, so beautiful, and not as villainous as today’s cynics might think.”
Symbolism of Leonard
The character Leonard, who sheds tears during a therapy session, serves as a representation of the disillusioned post-war man. Weiner expressed his hope that viewers would see Leonard as a reflection of Don himself, a moment of recognition and understanding. “I wanted the audience to feel that he was embracing a part of themselves,” Weiner noted, underscoring the emotional depth behind the character.
Joan’s Surprising Journey
Weiner admitted that Joan’s arc took him by surprise. He initially anticipated that she would have an abortion but instead evolved into a single mother seeking self-empowerment. “Joan’s decision to take charge of her life is practical, not philosophical,” he shared. This reflects a character who embraces her own strengths and desires, making a bold statement about autonomy and ambition.
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In summary, Don Draper’s legacy is intertwined with one of the most memorable ads of all time, showcasing the complexity of his character and the broader themes of connection and authenticity in Mad Men. Weiner’s reflections provide a deeper understanding of the series and its characters, revealing layers of meaning that resonate with viewers long after the credits roll.
Keyphrase: Don Draper Coca-Cola commercial
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