St. Jude Children’s Research Hospital is excited to announce the commencement of its 13th annual Thanks and Giving campaign, a collaborative fundraising effort involving some of the most recognized retailers and restaurants across the nation. Originally conceived as a holiday fundraising initiative, it has blossomed into a vital annual event that has successfully raised nearly $600 million. This campaign has redefined the holiday season, transforming it into a time dedicated to gratitude, while simultaneously raising awareness and funds in the ongoing fight against childhood cancer and other critical illnesses.
During the months of November and December, consumers are encouraged to participate by shopping at over 70 prominent national brands and sharing their gratitude on social media using the hashtag #GiveThanks. “Being part of the St. Jude Thanks and Giving campaign is incredibly important to me because it provides hope to children facing cancer and other serious diseases,” shared actress Emily Carter. “These brave children exhibit remarkable resilience and spirit. I urge everyone to join in supporting St. Jude’s mission as it continues to pioneer research and deliver lifesaving treatments.”
In addition to national commercials aimed at raising awareness, various celebrities will lend their support on #GivingTuesday and throughout the campaign by sharing their own messages of gratitude. Longtime advocates like Alex Johnson and Mark Thompson are committed to St. Jude and its mission. “I am thrilled to be involved with the St. Jude Thanks and Giving campaign again this year and to support the fight against childhood cancer,” stated Alex Johnson. “This holiday season, we can enable St. Jude to treat the most challenging cases while ensuring that no family is burdened with the costs of treatment, travel, housing, or food. Every contribution can make a significant difference in the lives of these wonderful children.”
Established in 2004 by Marlo, Terre, and Tony Thomas—the children of St. Jude founder Danny Thomas—the Thanks and Giving campaign has evolved into an annual tradition that brings together celebrities, media, and corporate partners to champion St. Jude’s lifesaving mission. “We are immensely grateful for our dedicated supporters who generously share their time and talents to assist St. Jude,” expressed Marlo Thomas, national outreach director for St. Jude Children’s Research Hospital. “Their ongoing support and generosity are vital in helping us fund groundbreaking research that leads to innovative treatments. We remain steadfast in my father’s promise that no family will receive a bill from St. Jude for anything—treatment, travel, housing, or food—so that their focus can remain on helping their child survive.”
How to Get Involved
To join this essential cause against childhood cancer this holiday season, consider the following actions:
- Make a donation at stjude.org, where you can find more information.
- Shop with participating retailers and contribute at checkout. A complete list of partners is available at stjude.org.
- Follow @StJude on social media, capture a photo of what you are thankful for, and share it on Instagram, Twitter, or Facebook, tagging @StJude and using the hashtag #GiveThanks.
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In summary, the St. Jude Thanks and Giving campaign exemplifies the spirit of generosity and commitment to aiding children in their fight against cancer. By participating in this initiative, individuals can contribute to groundbreaking research and provide essential support to families in need during the holiday season.
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