In a significant move towards inclusivity, the Boy Scouts of America (BSA) has unveiled a new name for its flagship program, announcing that it will be referred to as “Scouts BSA” starting in February 2019. This change comes as the organization expands its offerings to welcome girls aged 11 to 17, allowing them to participate in the same programs as their male counterparts. While the overarching title “Boy Scouts of America” remains, the transition to “Scouts BSA” reflects a broader commitment to inclusivity, with the hope that all participants will simply identify as “scouts.”
This rebranding is part of the BSA’s ongoing efforts to adapt to the needs of modern families, many of whom have requested more inclusive options due to the complexities of busy lifestyles. Chief Executive Officer Jacob Wells emphasized the importance of representation within scouting, stating, “As we step into this new chapter, it’s vital that every young person can envision themselves as part of the scouting community.” The organization aims to honor its traditions while ensuring that both young men and women feel welcomed.
The BSA has already initiated the integration of girls into approximately 170 Cub Scout packs across the nation, with about 3,000 girls aged 7-10 joining the ranks thus far. Despite this integration, the BSA plans to maintain some gender-specific divisions, such as same-gender units participating in shared activities and striving for the same badges. Notably, girls will now have the opportunity to earn the prestigious Eagle Scout rank.
To promote these changes, the BSA has launched a new advertising campaign titled “Scout Me In,” emphasizing that the core mission and values of scouting will remain intact while encouraging all children to engage in learning and fun. However, not everyone is on board with this shift. Critics, particularly from more traditional and conservative backgrounds, have labeled the decision as a politically motivated attempt to appease liberal sentiments.
The Girl Scouts have voiced their concerns regarding the BSA’s integration, arguing that girls benefit from their own dedicated environments. Andrea Thompson, the Girl Scouts’ Director of Engagement, stated, “Our programs are designed specifically for girls, and it’s crucial to consider what best serves their growth and development.” Meanwhile, both organizations have been grappling with declining enrollment numbers, with the Boy Scouts currently counting about 2.3 million members, down from 2.6 million five years ago.
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In summary, the Boy Scouts of America is stepping into a new era with the rebranding to Scouts BSA, aiming for inclusivity by allowing girls to participate in their programs. The changes reflect the evolving needs of families, despite some pushback from traditionalists and competing organizations.