Get ready to revamp your living space! Target is set to launch an incredible new decor line this weekend that has everyone buzzing. Known as the go-to destination for affordable home goods, Target’s latest collection, Opalhouse, is one you won’t want to miss. With an extensive selection of 1,300 pieces ranging from bedding and bath essentials to stunning home decor and furniture, this collection is all about bold colors, sophisticated designs, and a rich array of textures.
As Target’s website notes, “Approximately 90 percent of our guests prefer to mix and match styles to create a personalized look within their homes.” This philosophy guided the introduction of several new brands, including Opalhouse, alongside familiar favorites like Threshold and Hearth and Hand with Magnolia.
Standout Items
Among the standout items is a mesmerizing peel-and-stick peacock wallpaper. It’s the perfect choice for those looking to add a whimsical touch to their walls—and if you ever tire of it (which seems unlikely), removal is a breeze. Just take a look at its vibrant design.
If peacocks aren’t your style, fear not! Opalhouse also offers a variety of animal kingdom-themed pieces to enliven any room in your home.
Inspiration and Design
The unveiling of Opalhouse follows the success of Target’s Project 62, which aimed to provide high-quality home decor at a lower price point compared to retailers like West Elm. In contrast, Opalhouse draws more inspiration from Anthropologie, minus the hefty price tag of a $400 headless hare lamp. Kudos to Target for that!
These unique statement pieces are designed to infuse your home with character. “This collection embodies an eclectic aesthetic,” said Target’s chief merchandising officer, Alex Rivera. “It features more original artwork from our design team than any previous collection, inspired by their travels to Paris, Lisbon, and Mallorca.“
Rivera further explained, “We build trust with our guests by maintaining consistency while also keeping the excitement alive. That’s why we have multiple brands, creating a cluster of personalities that guests can interact with.“
Budget-Friendly Options
What’s more? Opalhouse is budget-friendly, with prices ranging from $2 to $550, and most items falling around $30. With so many tempting options, you might find yourself wanting to fill your cart. The collection will be available online and in stores starting April 8—mark your calendars!
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In summary, Target’s Opalhouse collection promises to be a delightful addition to any home, with its eclectic and vibrant pieces that cater to diverse tastes while remaining affordable.