In an empowering gesture for International Women’s Day, Freeform has taken a bold stand by bleeping out every instance of a woman saying “sorry” throughout the day. This initiative aims to highlight how frequently women apologize, often unnecessarily. The Disney-owned network is running this campaign under the hashtag #NotSorry, showcasing their commitment to fostering a culture where women can express themselves without the burden of unwarranted apologies.
From 11 am ET to 11 pm ET, viewers will see a “sorry meter” on-screen tracking each time a female character utters the word “sorry.” While there are certainly moments when apologies are warranted, many women find themselves apologizing for trivial matters, and Freeform’s campaign is a refreshing reminder to change this narrative.
Social media users have taken to platforms like Twitter to voice their support for this initiative, applauding Freeform for its awareness and advocacy. In fact, the network encourages women to transform those unnecessary apologies into statements of strength and confidence.
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This bold move by Freeform serves as a reminder to all women: it’s time to embrace our voices and shed the habit of apologizing when it’s not necessary. Tune in today and celebrate with us as we witness women confidently taking charge—sorry, not sorry.
Summary
Freeform is bleeping out every instance of the word “sorry” from female characters on International Women’s Day to highlight how often women apologize unnecessarily. The campaign, known as #NotSorry, aims to empower women to stop apologizing and embrace their strength. Support for the initiative has been widespread on social media, emphasizing the importance of confident self-expression.