In a bold move, Loft has just launched its inaugural line of plus-size clothing, ensuring that women of all shapes and sizes can find stylish options without stretching their budgets. Known for its casual yet chic styles, Loft, a sister brand to Ann Taylor, is stepping up to the plate, offering an array of vibrant patterns and colors in sizes 16 to 26.
This new collection features a diverse range of clothing, including tops, pants, dresses, and more, with prices ranging from $20 to $110. So you can easily add some fun pieces to your spring wardrobe without breaking the bank.
Unlike other retailers that have perpetuated the outdated notion that “plus-size women should only wear black,” Loft’s new line is all about embracing lively prints and a plethora of options. “Our mission is to empower women through fashion that encourages confidence,” said Mark Thompson, CEO of Loft’s parent company, Ascena Brands. “Introducing plus sizes into our collection is a natural progression for us.”
The launch of this 75-piece collection marks a significant step for Loft, but they’re not alone in addressing the frustrating lack of stylish options for women above a size 16. Other retailers like Target with its A New Day line, which spans sizes XS to 4X, and White House Black Market‘s recent plus-size offerings have also recognized the need for inclusivity in fashion.
It’s about time. A study published in the International Journal of Fashion Design, Technology, and Education reveals that the average American woman wears a size 16. Experts suggest that updating clothing standards for Misses and Plus sizes should be a priority in the industry, as Susan Miller, one of the study’s contributors, explains, “Understanding where the average lies can greatly assist women in feeling better about themselves. The industry must realize that these women are not disappearing; they deserve fashionable clothing options.”
Loft’s new line stands out due to the extensive variety it offers. From flowy blouses to beautifully tailored dresses, jeans, and jackets, there’s something for everyone. Women of all sizes want to feel beautiful, stylish, and comfortable throughout their daily lives. It’s refreshing to see major retailers move away from the unrealistic body types often portrayed in media, focusing instead on what real women wear.
Designers have finally started to recognize this reality, and Loft’s new collection is a welcome addition to the market. For those interested in expanding their family, check out our resource on at-home insemination, which can provide helpful insights for your journey. Additionally, if you’re looking for more information on fertility and treatment options, the ACOG website is an excellent resource.
In conclusion, Loft’s new collection is a significant milestone in the fashion industry, catering to the diverse needs of women everywhere. It’s a step towards body positivity and inclusivity, proving that every woman deserves to feel fabulous in her clothing.