Remember those carefree days in first grade? Juice boxes, snack time, and the thrill of play? For young Alex, a six-year-old star of the YouTube channel Alex’s Toy Reviews, those days have taken a lucrative turn. According to Forbes, Alex made a staggering $11 million last year, earning the 8th spot on their list of the highest-earning YouTubers globally.
For many of us who grew up before the digital age, the term “YouTuber” might sound like something out of a sci-fi movie. However, it’s a profession that can lead to generational wealth. In fact, being a successful YouTuber can provide financial stability for a lifetime.
Forbes began tracking the earnings of YouTube stars in 2015, with the Swedish gamer PewDiePie topping the list at $12 million. Fast forward to now, and the crown goes to Daniel Reed, a 26-year-old YouTuber known as GameMaster, who earned $16.5 million last year. Enter Alex, the toy reviewer with over 10 million subscribers, who will likely never need to worry about a job. Talk about retirement planning at such a young age!
Alex’s channel was launched just two years ago in March 2015, starting with humble beginnings. As noted in a piece by The Washington Post, “When his family began recording videos, the 3-year-old barely had any views.” His first video showcased him opening a Lego set and playing with it. It’s almost hard to believe that a child playing with toys could attract such a massive audience.
The inspiration for these toy-review videos came from Alex himself, who was a fan of similar channels. His mother shared in an interview with TubeTalk, “One day, he asked me, ‘Why am I not on YouTube like the other kids?’ So we decided to give it a shot.”
As someone who trudged uphill both ways to school and had to make do with newspapers for shoes, I find it mind-boggling that a six-year-old can generate nearly a million dollars a month just by playing with toys. Last year, Alex’s videos amassed around 8 billion views—an astonishing feat that reflects the growing influence of child content creators.
The trend is only escalating; Forbes reported that the collective earnings of the top ten YouTubers reached $127 million last year, a significant jump from $70.5 million in 2016. That’s an 80% increase in just one year!
So, to young Alex, I hope your great-great-great-great grandchildren enjoy their free education! If you’re looking for more insights into parenting or fertility, check out our post on boosting fertility supplements here. For those interested in understanding more about pregnancy, you can find an excellent resource on artificial insemination.
In summary, the rise of child YouTubers like Alex not only illustrates the changing landscape of childhood and play but also highlights the potential for financial success in the digital age. Who knew that toy reviews could lead to millions?