For countless children, Barbie dolls represent much more than simple toys; they serve as vehicles of imagination, allowing kids to explore their dreams—whether that’s cruising in a pink convertible or envisioning themselves as the next president. Mattel has long recognized the significant impact Barbie can have on children’s lives, as evidenced by their commitment to producing dolls that celebrate diversity in body types and appearances. This thoughtful initiative encourages young ones to engage with dolls that better mirror the reality of women in today’s world.
In a recent endeavor, Barbie has teamed up with designer Ava Turner to spotlight her Love Wins shirt, a creative piece that actively raises funds to support LGBTQ youth in crisis. Turner, a prominent fashion influencer celebrated on Forbes’ 30 Under 30 list, created this vibrant shirt in honor of Pride Month, viewing it as a dual opportunity to commemorate her friends within the LGBTQ community and contribute to a vital cause. “Many of my closest friends are part of the LGBTQ community, and I understand that their journeys haven’t always been easy,” she shares on her blog. “They are now thriving and exemplifying the message of ‘It Gets Better.’ As an ally, I designed this shirt to support The Trevor Project—a non-profit dedicated to preventing suicide among LGBTQ youth. It breaks my heart to think that some children see no other option but to end their lives because they can’t envision a brighter future. I’m grateful for organizations like The Trevor Project that are there to help.”
Ava’s inspiring project caught the attention of Mattel, leading them to create a Barbie version of Ava, making this collaboration a reality. While the miniature Love Wins shirt and the Ava doll are one-of-a-kind collectibles, you can still support this meaningful cause by purchasing an adult-sized version of the shirt for $68, with 50% of proceeds benefiting The Trevor Project.
This partnership is just one of Barbie’s latest efforts to encourage girls to embrace their authentic selves. Among their recent initiatives is the Sheroes collection, featuring dolls inspired by real-life women who are breaking boundaries and redefining possibilities for girls everywhere. Notable Sheroes include Olympic athlete Ibtihaj Muhammad, model Ashley Graham, and professional ballerina Misty Copeland.
Barbie continues to champion diversity, showcasing dolls of various sizes, skin tones, religions, and sexual orientations. This commitment to inclusion is something we wholeheartedly support, and we’re thrilled to see our children inspired by such positive representations.
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In summary, Barbie’s latest collaboration not only highlights the importance of supporting LGBTQ rights but also reinforces the brand’s mission to empower young girls through diverse and relatable representations.