As the holiday season approaches, parents everywhere are bracing themselves for the latest toy craze, which is heavily influenced by the peculiar world of YouTube unboxing videos. If you’re a parent, you know exactly what we’re talking about—those engaging surprise “unboxing” clips featuring adults with perfectly manicured hands revealing toy after toy, captivating the attention of toddlers and young kids alike.
It was only a matter of time before someone capitalized on this trend, and here we are with this year’s hottest item: the “L.O.L. Surprise! Big Surprise.” This oversized, egg-shaped toy boasts an astonishing 50 layers of small surprises, meaning parents may find themselves shelling out a hefty price for what could be seen as a collection of trinkets. As the holiday shopping rush begins, these toys are flying off the shelves, priced between $69.99 at Target and $118 on Amazon.
The L.O.L. Surprise! toy is a pioneer in the unboxing toy category, specifically designed for its target audience—our kids. “We noticed these videos everywhere and thought, why not create a toy that embodies the unboxing experience?” stated Mark Thompson, the CEO of MGA, the company behind the L.O.L. Surprise! brand, in an interview with The Daily News.
Remembering Childhood Joy
Do you remember the joy of watching your favorite childhood cartoons, where commercials showcased every toy you wished to have? I can clearly recall watching shows on Nickelodeon, eagerly making a list of items to request from Santa during the commercial breaks (a nod to the era of Lite Brite and Teddy Ruxpin).
Now, thanks to the Unboxing Era, advertising and entertainment have merged into one captivating spectacle, compelling our children to beg us for these toys. They are far more enticing and addictive than a typical 30-second ad break during a Nick Jr. episode. The L.O.L. Big Surprise stands out because, instead of searching for numerous tiny figurines, kids get to unwrap a singular, giant Russian nesting doll-like experience filled with holiday excitement.
A Global Sensation
“At MGA, we’ve had numerous successful products, but this one is by far the most popular I’ve encountered,” remarked Thompson. “Many of our products resonate in the U.S. but don’t necessarily succeed in other countries. However, the L.O.L. Surprise has become a global sensation.”
With 50 layers to unveil, each “surprise” keeps kids guessing until the final layer is opened. At the core are limited-edition collectibles that children can share, trade, or even submerge in water and paint with bath colors—whatever sparks their imagination. You can find them on Amazon, or at your local Target or Toys R Us.
Good Luck, Parents!
To all the parents out there: good luck navigating the holiday shopping frenzy! For more insights on parenting and family planning, check out our article on home insemination kits at Make a Mom, and for further information on intrauterine insemination, visit NHS, an excellent resource on pregnancy options.
In summary, the L.O.L. Surprise! Big Surprise is not just a toy; it’s an experience that combines the thrill of unboxing with the joy of collectible play, making it this holiday season’s top pick for kids everywhere.