PSA: Avoid Purchasing Professional Beauty Products from Retail Stores

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When you see the label “Sold Only in Professional Salons,” understand that it signifies more than just a pricing strategy. High-quality beauty products—be it hair care, skincare, or makeup—are crafted for use in environments where licensed professionals are available to guide consumers on their specific needs. Unfortunately, these same products often pop up in large retail chains like Walmart, online marketplaces such as Amazon, or drugstores like Walgreens and CVS. In these instances, proceed with caution.

This practice is known as diversion or gray-market sales. It occurs when retailers acquire products through unauthorized channels, meaning the original distributor isn’t the one selling them. This lack of oversight can lead to uncertain product quality. Buyers might unknowingly purchase items that are expired, damaged, or even counterfeit, ultimately compromising their experience and safety.

Lila Thompson, a passionate beauty educator and expert with Luxe Hair Products, emphasizes the importance of professional recommendations. “When consumers buy diverted products, they miss out on tailored advice from trained professionals,” says Thompson. “A licensed stylist can ask the right questions during consultations to identify issues like color fading or scalp sensitivity, ensuring clients receive the best products for their unique needs.” By opting for cheaper options at discount stores, consumers lose the advantage of a personalized hair care regimen.

Moreover, products not sourced directly from the manufacturer run the risk of contamination. Expired items can be breeding grounds for bacteria, and nobody wants to risk applying a potentially harmful scrub to their skin. Just a quick online search for “bacterial skin infection” will illustrate the dangers of using compromised beauty products.

Thompson points out that many diverted salon products are either outdated or repackaged with inferior contents. “These products may contain harmful bacteria that can lead to irritation or even hair loss,” she warns. Picture the irony of returning to the same retailer to fill an antibiotic prescription for a skin infection caused by using their ‘discounted’ beauty product.

Expiration dates are critical for all beauty products, particularly makeup. It’s alarming to see friends shrug off how long they’ve been using the same mascara. As a responsible friend, I can’t help but intervene; expired makeup can cause serious eye issues. Look for the small icon on packaging indicating the product’s shelf life, which starts when you first open it—not when you purchase it. For instance, a product marked with a “6M” symbol means it should be used within six months after opening.

When you spot that coveted professional shampoo while shopping for groceries, it’s tempting to think you’re scoring a deal. However, Thompson explains that the prices at discount retailers can actually be inflated due to third-party sourcing. A study by Consumer Affairs found that products purchased at retail chains were often 40% more expensive than those in licensed salons.

Additionally, diverted products may show signs of being expired or contaminated. Look out for dirty or damaged packaging, outdated branding, and stickers covering original barcodes. Missing batch codes are especially concerning, as they pose problems during product recalls.

Using diverted or expired products can lead to significant long-term damage to your hair and skin, especially if infections arise. To protect yourself, make informed choices, consult with salon professionals when selecting products, and keep track of when you open new items so you can dispose of them when they expire.

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In summary, avoid purchasing professional beauty products from retail stores. Instead, seek out licensed salons for the best recommendations. Your beauty routine—and your health—will benefit from the expertise and quality these professionals provide.