In recent times, I’ve toyed with the idea of directing my paychecks straight to Sephora, eliminating the need for a trip to the bank altogether. My online shopping cart serves as an ongoing wishlist brimming with products recommended by friends, featured on beauty blogs, or lusted after while scrolling through their impressive website. Every so often, I find myself in-store, armed with just enough cash to make a significant purchase, leaving with a bag full of delightful treasures that I might later wonder about if I didn’t feel such joy.
I adore beauty products, but what truly resonates with me is the advancement of women in professional realms. While the former is why Sephora receives a good chunk of my income, the latter is an added incentive to invest without guilt.
It’s noteworthy that a significant portion of Sephora’s over 25,000 employees are women, but what’s even more remarkable is that over 60% of the digital and tech positions are also held by women. Their digital executive leadership team boasts five women out of six seats. That’s impressive!
Tech has long been a male-dominated industry, with fewer than 25% of tech roles at leading Silicon Valley firms occupied by women. You might assume that a beauty and skincare company would naturally have more women on staff because of their customer demographics. However, companies like Apple, Google, and Uber, which also serve a largely female clientele, struggle to reach even close to equitable hiring practices. Apple, for instance, leads the pack yet still falls short of 25%.
In conversations with the Wall Street Journal, former executives at Sephora have shared insights on their successful strategies for attracting and promoting women in leadership and tech roles. They’ve cultivated a workplace where everyone feels comfortable sharing ideas and opinions. Doesn’t that sound incredible?
A former vice president of talent described Sephora’s approach as having a “longer-range view of what would be better for the organization in terms of talent development.” This involves encouraging accomplished women to apply for roles they may not feel fully qualified for, particularly in digital and tech positions. Allowing women to expand their skill sets in a supportive environment fosters confidence and problem-solving abilities. It also contributes to a more comprehensive understanding of the company, no doubt boosting employee morale.
A study from last year by the Peterson Institute for International Economics found that increased numbers of women in leadership roles correlate with higher profitability. Considering Sephora opened 100 new stores in 2016 and experienced double-digit profit growth, their approach appears to be paying off. I’m heading back to my shopping cart to add a few more items and further boost their profits. There’s something about a company that champions women that compels me to invest.
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In summary, Sephora not only provides exceptional beauty products, but it also stands out as a company that actively supports and promotes women’s professional growth. With their impressive statistics and commitment to inclusivity, it’s no wonder many of us are eager to invest our hard-earned money there.