Let me be clear: I have a serious love for leggings. However, I can’t ignore the controversies surrounding LuLaRoe’s business practices. Numerous complaints have surfaced regarding flimsy fabrics that tear after just one or two wears, alongside allegations of tax fraud linked to the company’s financial operations. Additionally, the fact that consultants must invest $6,000 for their starter inventory speaks volumes about a company more focused on profit than ethics.
And let’s not forget, LuLaRoe has been known to take legal action against mom bloggers, which raises eyebrows about their commitment to transparency.
One major issue has been the misleading portrayal of consultants making significant profits by selling what many deem overpriced leggings through Facebook groups. Eager consultants often added their entire friends list to these groups, inundating them with sales pitches and overly enthusiastic endorsements about the “quality” of LuLaRoe products, often filled with exclamation points. From the outside, it seemed like these consultants were living the dream, hashtagging #Blessed and #RollingInTheLuLaDough.
However, recent trends indicate that many LuLaRoe consultants are parting ways with the brand, largely due to market saturation, perplexing return policies, and a decreasing interest in leggings featuring whimsical designs like owls and pizza slices. Consequently, GOOB sales (going out of business) are about to flood the internet as frustrated consultants attempt to recoup at least a portion of their initial investments.
For those unacquainted with the term, “GOOB” refers to the sales organized by consultants who find themselves unable to exit the business through conventional routes without incurring heavy losses. These consultants are slashing prices in a bid to recover some of the thousands of dollars they initially spent.
In April, LuLaRoe sparked outrage among its consultants by introducing a new “Happiness” policy intended to enhance customer satisfaction. This policy allowed customers to return defective leggings to any consultant, regardless of from whom the leggings were originally purchased. However, since consultants are responsible for their own inventories, the response was far from positive. Consultants were now burdened with the costs of returns and the hassle of dealing with customers they had never met, leaving them with unsellable defective items and no means to recover lost income.
To their credit, LuLaRoe did temporarily address concerns by offering a full refund for defective merchandise and covering shipping costs, which initially pleased many. But this relief was short-lived.
By late August, LuLaRoe reverted to its previous return policy, leaving consultants overwhelmed with unsold inventory and unanswered questions. They are now responsible for shipping fees and must individually package each item, only receiving a 90% refund if the item is deemed “resaleable.” Items that are holiday-themed or over a year old? Those are simply off-limits.
With the recent public relations disasters, it seems LuLaRoe is facing a downward spiral, while consultants, especially newcomers who believed in a safety net of a buyback policy, are left scrambling to sell their inventory before time runs out.
Leggings are a staple in many wardrobes, and for many, LuLaRoe leggings are an indulgence. There’s no shame in loving those funky prints and searching for that elusive pair among countless Facebook groups.
So, if you’re considering purchasing LuLaRoe, opt for a consultant hosting a GOOB sale. Not only will you snag those buttery-soft leggings at a discount, but you’ll also be lending support to a mom navigating the aftermath of a company that has failed to deliver on its promises. Buying from her not only feels good but also serves as a gentle reminder to LuLaRoe that their consultants deserve better.
Simply search for “LuLaRoe GOOB” on Facebook, and you’ll find plenty of options. Trust me.
So go ahead, indulge in those leggings featuring tacos or giant strawberries. No judgment here. Scoring your favorite prints at a discount is a win-win for everyone involved. And if you’re interested in exploring other family-friendly topics, check out this excellent resource for pregnancy and home insemination or this helpful article about artificial insemination kits.
Summary
LuLaRoe’s reputation is faltering due to various controversies, including poor product quality and problematic return policies. As consultants lose faith and exit the business, GOOB sales offer a chance for consumers to purchase discounted leggings while supporting those consultants in distress.