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Exciting news for fans of American Girl! The beloved brand has launched a new podcast network that offers a fresh way to engage with its cherished stories. This initiative, developed in partnership with Mattel, aims to connect and entertain kids, parents, and the entire fan community with content that resonates with their shared affection for all things American Girl.
The American Girl Podcast Network will feature three original shows: American Girl 10-Minute Mysteries, American Girl Fanclub, and The Smart Girls Podcast. Best of all, these podcasts will be entirely ad-free and designed to spark creativity and a passion for reading in young listeners.
Insights from the General Manager
In a recent interview, the General Manager for American Girl, Lisa Johnson, shared insights regarding the inspiration for the podcast network. She noted, “Many of our fans have grown into young adults or parents, creating a renewed enthusiasm for all things American Girl across generations. This podcast network offers us another unique platform to engage and entertain our diverse audience, no matter where they are.”
Johnson also mentioned future plans to expand the podcast lineup, aiming to cultivate a vibrant network of shows that highlight the brand’s rich history and storytelling traditions. While the content is designed for all ages, Johnson emphasized that the podcasts are particularly suited for “young listeners and their parents to enjoy during bedtime or carpool,” as well as offering “tween and teen-focused content that provides inclusive and informative perspectives on self-discovery and emotional health.”
The Importance of Storytelling
Known primarily for its collectible dolls, the importance of storytelling remains a core element of the American Girl brand. Johnson affirmed, “Our stories have always been central to our identity and have distinguished us in the marketplace for over three decades. They’ve enabled us to branch out into new mediums like live theater, television, and now our own podcast network.”
The creative team behind the podcasts is committed to adapting popular stories to modern digital platforms. Johnson explained, “While traditional print is still vital, we also translate our stories to digital formats—like our successful YouTube channel, which boasts nearly 700K subscribers, and social media platforms like Instagram and TikTok where we bring our characters to life through animation and music videos.”
Fans can also look forward to new live-action specials in collaboration with HBO Max and Cartoon Network, with the first set to premiere in December 2022.
How to Listen
If you’re excited about exploring the adventures of your favorite characters, you can listen to the American Girl Podcast on all major streaming platforms and catch their new series on their YouTube channel. For more insights into this topic, check out our other blog post here, and for an authoritative source on home insemination, visit Make a Mom.
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Summary
American Girl has launched a new family-friendly podcast network featuring three original shows. Aimed at connecting with multi-generational audiences, the podcasts promise to be ad-free and promote creativity in storytelling. The brand plans to expand its podcast offerings while continuing to engage fans through various digital platforms and media.
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