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Ann Turner Cook, who became the face of the Gerber Baby at just five months old, has sadly passed away at the age of 95. The beloved baby brand made the announcement on Instagram on June 4, expressing their sorrow. “Gerber is deeply saddened by the passing of Ann Turner Cook, the original Gerber baby, whose face was sketched to become the iconic Gerber logo more than 90 years ago,” the post read. “Long before she became a remarkable mother, teacher, and author, her joyful smile and curious spirit won hearts everywhere and will forever remain a symbol for all babies. We extend our heartfelt condolences to Ann’s family and to everyone fortunate enough to know her 💙”
Cook was selected as the brand’s face in 1928 during a contest aiming to find a baby to promote a new baby food line. According to Gerber’s website, the artist Dorthy Hope Smith, who lived nearby, submitted a sketch of Cook. Although Smith initially intended to refine the drawing, Gerber was so enamored with the original that they decided to use it as is. The image was trademarked in 1931 and has been a staple in advertising ever since. For decades, Cook’s identity remained a mystery, leading many to speculate that the illustration depicted a famous child star, such as Humphrey Bogart or Elizabeth Taylor. Cook dedicated her career to teaching English in Tampa, Florida, and later transitioned into mystery writing, a fitting role for someone who kept her identity hidden from the public for so long.
Reflecting on the iconic image, Cook told the Associated Press in a 1998 interview that the artist captured the essence of all babies. “All babies are appealing. The reason that drawing has been so popular is the artist captured the appeal that all babies have.”
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Summary:
Ann Turner Cook, recognized as the original Gerber Baby, has passed away at 95. She became the face of the iconic brand at just five months old when her neighbor sketched her for a contest. Gerber announced her passing on social media, honoring her legacy as a beloved symbol of infancy. Cook’s image has been an enduring part of the brand’s identity since 1931, and her life included a career in education and mystery writing.
Keyphrase: Gerber Baby dies at 95
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