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In a groundbreaking move for both Ashley Collins and Spanx, the model recently made waves with a stunning nude advertisement just four months after giving birth. The massive billboard in Los Angeles features Collins posing in the buff, cleverly concealed behind a curtain of Spanx’s innovative ‘Silver Lining Technology’ fabric, which promises to eliminate panty lines entirely.
This collaboration marks a first for Spanx, who has never before partnered with a celebrity spokesperson. The new campaign also comes on the heels of the brand’s acquisition by Blackstone, a private equity firm with notable investors, including Oprah Winfrey and Reese Witherspoon. Spanx was valued at $1.2 billion at the time of the sale.
Collins, who welcomed twins Leo and Max in January, is no stranger to breaking barriers. In 2016, she became the first plus-sized model to grace the cover of the Sports Illustrated swimsuit issue and has passionately advocated for body positivity in an industry often focused on unrealistic standards.
Having shot the ad just 3.5 months postpartum, Collins expressed her evolving relationship with her body. “My body has changed so much,” she shared. “I have so much more gratitude toward my body because of how much it has been through, but it’s definitely taken time to recognize my new body.”
Initially skeptical about Spanx’s claims of ‘100% opacity,’ Collins was won over during a fitting when she discovered that even with black underwear, the Spanx made them invisible. “I screamed to my assistant, ‘You can’t see the underwear!’” she recalled.
While the billboard cleverly obscures her figure, a promotional video offers a glimpse of her postpartum curves. In her journey through motherhood, Collins has been candid about the changes she’s faced, the challenges of tandem nursing, and the myth of the quick postpartum recovery. She and her husband, Mark, also have a two-year-old son, and with three kids under three, she describes their home life as “loud, organized chaos” filled with joy. “Honestly, we are having so much fun,” she said.
Despite her positivity, Collins admitted she needed a moment of self-encouragement before the nude shoot. “I had a little talk with myself in the mirror,” she shared. “I said, ‘Everything’s gonna be okay. You look fantastic.’”
For more insights into Ashley’s journey and body positivity, click here to explore another of our blog posts.
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Summary
Ashley Collins boldly posed nude for a new Spanx ad, just four months postpartum, showcasing the brand’s ‘Silver Lining Technology.’ This marks a significant collaboration for both the model and Spanx, who have never previously partnered with a celebrity. Collins, a body positivity advocate, opened up about her postpartum journey, her family life, and the challenges she has faced. With a message of love and acceptance, she encourages women to embrace their bodies, regardless of the changes they undergo.
Keyphrase: Ashley Collins Spanx ad
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