Fortnite and Lego Join Forces to Build a Kid-Friendly Metaverse

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Epic Games and The Lego Group are collaborating to create an engaging and safe digital environment for children to explore and play together. This initiative aims to blend the digital and physical realms seamlessly, allowing kids to develop essential life skills such as creativity, teamwork, and communication through interactive experiences.

Niels B Christiansen, CEO of The Lego Group, emphasized the importance of ensuring children’s safety in these new digital spaces. “We have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play,” he stated in a joint press release.

While specifics about the new Metaverse are still under wraps, both companies are recognized for their expertise in open-world design, making this collaboration feel like a natural progression. They are focused on three core principles: prioritizing children’s safety and wellbeing, safeguarding privacy, and empowering users with tools to control their digital experiences.

With both companies having connections to popular franchises such as Marvel, DC, and Star Wars, the new Metaverse is expected to attract a wide audience of kids and adults alike. However, a launch date has yet to be announced.

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In summary, Epic Games and Lego’s partnership promises to deliver a safe and inspiring Metaverse for children, integrating lessons of creativity and collaboration in a playful digital setting.

Keyphrase: Kid-Friendly Metaverse

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