‘We Don’t Talk About Bruno’ Overtakes ‘Let It Go’ as Disney’s Biggest Hit Since 1995

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It’s time to discuss Bruno! While it’s been the number one song on my family’s Alexa for weeks, it’s now official on Billboard: “We Don’t Talk About Bruno” has climbed to No. 4 on the Hot 100 charts. This catchy tune from Encanto has become the highest-charting Disney song since the mid-90s, surpassing “Let It Go,” the iconic track from Frozen that we all loved until we heard it a million times.

This week, the song reached No. 4 with an impressive 29 million streams and 8,000 downloads sold—mostly thanks to my kids, I assume! The last time a song from an animated Disney film performed this well was back when we were kids. During that golden age, Aladdin’s “A Whole New World” peaked at No. 1 in 1993, and both Elton John’s “Can You Feel the Love Tonight” from The Lion King and Vanessa Williams’ “Colors of the Wind” from Pocahontas hit No. 4 in 1994 and 1995, respectively.

“We Don’t Talk About Bruno” is just one of the many earworms from Disney’s latest animated feature. The story follows a young girl named Mirabel, who must save her family’s magical powers, despite being the only one without any herself. The soundtrack is crafted by Lin-Manuel Miranda, known for his acclaimed musicals like Hamilton, Moana, and In the Heights.

The song centers around Mirabel’s uncle, Bruno, whose ability to foresee the future caused chaos in their town, leading him to flee—and now, no one in the family mentions him… until Mirabel embarks on a quest to find him.

Unlike many past Disney hits, this song is performed by the talented cast of Encanto, including Carolina Gaitán, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, and Stephanie Beatriz, rather than a famous pop star. The Encanto soundtrack also recently hit No. 1 on the Billboard charts—making it the first animated film soundtrack to do so since Frozen II in 2019. Only six other animated soundtracks have reached this milestone in history. It’s also the first soundtrack that seems to play endlessly in our minds, day and night.

Since its debut on November 24, Encanto has grossed $93.1 million domestically and $222.6 million globally, making it one of the most successful films since the pandemic began in March 2020.

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Summary:

“We Don’t Talk About Bruno” has officially become Disney’s biggest hit since 1995, surpassing “Let It Go” and climbing to No. 4 on the Billboard charts. This catchy song from Encanto showcases the story of Mirabel, a girl on a quest to save her family’s magical powers, and has captivated audiences with its engaging melody and heartfelt narrative.

Keyphrase: Disney hit songs

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