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I’ve never been a fan of powder. Back in high school, while my friends dusted their cheeks and foreheads with it, I struggled to find a shade that suited me. Either it was too dark, or too light, leaving me looking washed out. For years, I avoided powders altogether, convinced they just didn’t work for my skin.
Fast forward nearly three decades, and advancements in makeup have led to some powders that work better for me. However, I still tend to shy away from them; they often make me look like I’ve caked on the makeup, which isn’t my style.
So, when I heard about No. 7’s Lift and Luminate Powder going viral on TikTok, I knew I had to give it a shot—especially with the word “lift” in its name. At 46, I’m dealing with crow’s feet and sagging skin, so if a $15 powder claims to help, I’m definitely intrigued. Despite my past disappointments, I was ready to give it another try.
Knowing how quickly TikTok trends sell out, I rushed to my local drugstore, only to find the shelves bare. I checked Amazon, but the shipping wouldn’t be quick enough. I then turned to Target, feeling hopeful, and miraculously found the last compact on the shelf.
Eager to test it, I applied some under my eyes, where dark hollows often make me look tired. I also tapped a bit at the corners of my eyes and peered into my rearview mirror. To my surprise, I looked refreshed, with reduced redness and no obvious signs of powder.
I knew I shouldn’t get too excited after just one application, but later that evening, even under poor bathroom lighting, I was impressed. No caking, no settling into lines, and still, it didn’t look like I was wearing powder.
The next morning, I followed the directions and applied it with a powder brush over my foundation.