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Peloton has once again found itself in the spotlight, this time responding to a shocking storyline in the Sex and the City revival, …And Just Like That. The company has released a clever new advertisement that you won’t want to miss. Remember when Peloton’s holiday ad a few years ago left viewers feeling uneasy? Well, this time, they’re seizing the moment with humor.
Recently, Peloton went viral after a scene in the first episode of …And Just Like That, where Mr. Big, played by Chris Noth, has a fateful encounter with a Peloton bike and suffers a heart attack shortly after. Viewers took to social media, jokingly blaming the bike for his demise and speculating on how Peloton might handle this unexpected twist.
In quick response, Peloton released a new ad, teasing fans on Twitter with the phrase, “And just like that…he’s alive.” The ad features Noth, relaxing by a fire with Peloton instructor Jess King, who played Allegra in the show. They toast to “new beginnings,” and Noth suggests taking another ride, emphasizing the importance of enjoying life.
Ryan Reynolds lends his voice to the ad, elaborating on the health benefits of cycling, which serves as a reminder that regular exercise can be beneficial for heart health. The ad concludes with Reynolds exclaiming, “He’s alive,” bringing a humorous and uplifting twist to the narrative.
Created by Reynolds’ media company in under 48 hours, this ad is just what viewers needed to see. It reassures Peloton users that their bikes remain a safe and enjoyable way to stay fit.
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In summary, Peloton has cleverly turned a potentially damaging storyline into a humorous marketing opportunity with their new ad, reminding everyone of the health benefits of cycling while addressing the shocking events of …And Just Like That.
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