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Big Bird, the beloved giant yellow bird from Sesame Street, has received his COVID-19 vaccine and is now on a mission to inform parents and children about the importance of vaccination for kids aged 5-11. In a new public service announcement (PSA) created by the Ad Council in collaboration with Sesame Street and WarnerMedia, Big Bird shares his experience of getting vaccinated alongside his grandmother, Granny Bird.
In the 60-second clip, Granny Bird inquires about Big Bird’s well-being post-vaccination. He replies, “I feel okay. My wing hurts a little bit, but that’s alright.” Granny Bird reassures him and extends her message to parents, stating, “Your wing might hurt for a day or two, Big Bird, and you might feel a bit tired, but you both did great. I decided to get Big Bird vaccinated because COVID vaccines are the best way to keep ourselves, our friends, and our community safe and healthy. Please consult with your healthcare providers regarding the COVID vaccine for your kids. The vaccine will help keep my bird safe and healthy.”
Big Bird adds, “And it will help me keep playing with my Granny Bird and all the kids at school.” The PSA concludes by encouraging children to speak with medical professionals, such as their pediatricians, for more information about the COVID-19 vaccine or to visit GetVaccineAnswers.org.
In November, the CDC recommended vaccines for children aged 5-12, and as of December 5, around 5 million kids have received at least one dose. However, this only accounts for about 17% of the 28 million children in this age group in the United States. To ensure schools are safer and communities move toward herd immunity, vaccination rates need to rise significantly. Unfortunately, the pace of vaccinations among children has begun to slow.
Several factors may contribute to the low vaccination rates. A survey indicates that two-thirds of parents plan to vaccinate their children aged 5-11, but many face challenges in finding vaccination sites or managing their schedules. Additionally, misinformation regarding the virus and the vaccine has led to confusion. Some parents mistakenly believe that children are not significantly affected by COVID-19, but it’s important to note that while children are less vulnerable than older adults, they can still contract the virus and spread it to those at greater risk. To date, 57,000 children have been hospitalized due to COVID, and hospitalization rates have increased fivefold since the emergence of the Delta variant.
The risks associated with receiving the vaccine are minimal compared to the potential severe outcomes of contracting COVID-19. Vaccinating children is crucial not only for their safety but also for the return to normalcy in schools, which is vital for their mental, physical, and emotional well-being.
The Big Bird PSAs are also available in Spanish.
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