Old Navy’s Inclusive Santa Bootcamp: A Step Towards Diversity

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Old Navy is embarking on a mission to make the holiday season more inclusive by introducing a complimentary Santa bootcamp aimed at attracting a broader range of applicants to fill the iconic role of Santa Claus. Traditionally, Santa has been depicted predominantly as a cheerful white man with white hair, but Old Navy believes it’s time for Santa to reflect the diverse communities he represents.

Introducing the Santa BOOTcamp

The Santa BOOTcamp will serve as a virtual training program designed to equip aspiring Santas from various backgrounds with the skills necessary to take on this beloved character. According to Old Navy, “Diversity is a challenge in the Santa industry — less than 5% of all professional Santas in the U.S. identify as people of color, while nearly half of children under the age of 15 in the US identify as non-white.”

To promote inclusivity, Old Navy is inviting individuals from all ethnicities, cultures, and backgrounds to participate in this initiative. The virtual course will take place on November 19 and is free to anyone interested in embodying the spirit of Santa, whether professionally or within their community.

What to Expect from the Training

During the 30-minute training session, participants will learn essential Santa skills, including:

  • How to answer common questions from children
  • Key phrases in Spanish and sign language
  • Tips for capturing the perfect holiday photos

Old Navy collaborated with seasoned Santa Timothy Connaghan, who founded School4Santas and operates one of the largest Santa booking agencies in the U.S., to develop this immersive experience.

Connaghan emphasizes that being a good Santa goes beyond appearance; it’s about the joy and holiday spirit one brings to the role. The course will also feature other professional Santas, including diversity advocate Malik Johnson, bilingual Santa Rosa Martinez, and community-focused Santa David Greene.

Casting Calls for Diverse Santas

Additionally, Old Navy will be hosting casting calls for diverse Santas to appear in flagship stores located in New York City, San Francisco, and Chicago for socially-distanced photo opportunities on December 4.

For those interested in applying for this unique opportunity, more information can be found here.

Related Resources

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Conclusion

In summary, Old Navy is taking a significant step towards diversity in the Santa community by offering a free training course to help individuals from all backgrounds become Santa Claus. This initiative aims to make the holiday season more inclusive and reflective of the diverse society we live in.

Keyphrase: inclusive Santa training

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