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Since the protests of June 2020, many companies have publicly supported the Black Lives Matter Movement, often through social media posts and open letters expressing solidarity. However, the real question remains: how many have backed their words with tangible actions? Baby Dove is one brand that is truly making a difference.
Dove has long been an advocate for diversity and inclusion. The brand helped co-found the Crown Coalition, which advocates for the Crown Act, legislation aimed at making hair discrimination illegal in schools and workplaces. Furthermore, the My Hair, My Crown initiative was launched to empower children to embrace their natural hair textures. Recently, Baby Dove took a significant step by partnering with the Black Mamas Matter Alliance to establish the Black Birth Equity Fund, aiming to bridge the gap in maternal care for Black mothers and birthing people throughout pregnancy, delivery, and postpartum.
The United States has one of the highest maternal mortality rates among developed nations, with Black birthing individuals facing rates three to four times greater than their white counterparts, regardless of socioeconomic status or education level. Through the Black Birth Equity Fund, Baby Dove has committed $250,000 to provide over 190 individual grants of $1,300 each, aimed at covering the costs of doula services and narrowing the maternal health disparity.
Why Focus on Doulas?
Doulas are trained professionals who offer physical, emotional, and mental support to ensure that birthing individuals receive optimal care during their pregnancy, delivery, and postpartum phases. Research shows that doulas can significantly improve maternal health outcomes by helping patients navigate information, advocate for their care preferences, and connect with valuable resources.
As noted by Maya Johnson, Co-Founding Executive Director at Black Mamas Matter Alliance and a strategic advisor for Baby Dove, “For Black and other marginalized communities, doulas play a crucial role in reducing health disparities and bridging cultural and language gaps between families and healthcare providers. With the support of brands like Baby Dove, we can raise awareness about Black maternal health, drive advocacy, and promote reproductive justice.”
As a mother of three and a practicing postpartum doula, I personally understand the struggles Black birthing individuals face in the healthcare system. During my first pregnancy, I was subjected to inquiries about how I would finance my baby’s birth, despite having two health insurance policies. This experience left me in tears and motivated me to seek out a Black female OBGYN, who I have been with for over a decade.
I’ve also encountered clients who felt too ashamed to return for their six-week postpartum check-ups due to negative experiences with their doctors. High-profile cases, such as Serena Williams advocating for her medical needs, highlight the urgent need for change. Tragically, stories like that of Kira Dixon Johnson, who passed away after her post-surgery pain complaints were ignored for over ten hours, underscore the critical importance of this issue.
Samantha Lee, Global Brand Director at Baby Dove, emphasizes, “We believe Black moms deserve exceptional care at every stage of their journey. Unfortunately, they have often not received the care they need, leading to dire consequences. Our commitment to changing this narrative starts with expanding access to doulas through the Black Birth Equity Fund. In collaboration with organizations like Black Mamas Matter Alliance, we aim to drive systemic changes that will enhance the birthing experience for Black moms and their babies.”
Samantha further notes, “We see our responsibility as a brand in the beauty industry as a call to action. As a brand dedicated to supporting new families, we are proud to use our platform to raise awareness about Black maternal health and take decisive action. At Dove, we firmly believe that all families, including Black expectant mothers, deserve equitable care.”
In addition to the Black Birth Equity Fund, Baby Dove is partnering with Walmart to launch the Baby Dove Melanin-Rich Skin and Curl Nourishment Collection, a line of products specifically designed for babies with melanin-rich skin and textured hair. They also collaborated with illustrator Keturah Ariel Nailah Bobo on a limited-edition gift set, with all profits going directly to the Black Birth Equity Fund.
For more insights into this important conversation, check out this related blog post here. Also, if you’re interested in enhancing your fertility journey, consider visiting Make a Mom for expert advice. For comprehensive information on pregnancy and home insemination, Mayo Clinic provides excellent resources.
Summary
Baby Dove is taking meaningful steps to support Black mothers through initiatives like the Black Birth Equity Fund, which provides funding for doula services to combat maternal health disparities. By promoting inclusivity and partnering with organizations that advocate for Black maternal health, Baby Dove aims to create a more equitable healthcare environment for Black birthing individuals.
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