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This is not the year to delay your holiday shopping.
It all began with essentials like toilet paper and hand sanitizer, then moved on to items like new cars, chicken wings, and diapers—products that either vanished from shelves or skyrocketed in price due to pandemic-related supply chain troubles. Now, your Christmas presents could be the next victims. Retailers are urging customers to start shopping now (or ideally, yesterday) if they hope to find everything on their lists this year.
The supply chain crisis is influenced by a myriad of factors, complicating the situation further. There are shortages of raw materials, factories that are still catching up after COVID shutdowns, and not enough workers to manage cargo ships or deliver goods across the country. Smaller businesses struggle to compete with larger chains for inventory, and even publishers are anxious about having sufficient paper for this year’s books.
It’s overwhelming, but the bottom line is clear: to increase your chances of finding what you need, it’s essential to get ahead of the crowd.
At first, I brushed off the reports urging early holiday shopping as a tactic to spur spending. I thought these were the same folks who suggest buying Halloween costumes in July and Easter candy in January—surely, they have ulterior motives, right? But then I noticed the issues myself—favorite products discontinued, late deliveries, and rising prices. All of this will only escalate when everyone starts shopping at once, and the holidays are just around the corner.
The concerning news is that this supply chain nightmare might persist for years, as noted by Transportation Secretary Sam Thompson. Honestly, at this rate, we wouldn’t be shocked if we hear suggestions to start shopping for Christmas 2022 on December 26, 2021.
On a brighter note, retailers like Amazon and Target recognize that earlier shopping means they need to offer deals sooner as well. This year, instead of frantically shopping while still digesting your turkey dinner, you might find yourself able to unwind, knowing you’ve already checked off everything on your list.
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Summary
This year, holiday shopping may be more challenging than ever due to ongoing supply chain issues affecting inventory and prices. Experts urge consumers to begin their shopping immediately to avoid missing out on desired gifts. Retailers are responding by rolling out deals earlier than usual, which could allow shoppers to relax during the holiday season.
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