Popular Dating App Lets Users Connect Based on Their Views on Abortion

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In May, Texas enacted a law prohibiting abortions after six weeks of pregnancy, effectively turning women seeking abortions into targets for legal action. This has left many American women feeling that their autonomy is under siege, with concerns that the law fails to achieve any real goal of reducing abortion rates. Instead, it may lead to a rise in unsafe abortion practices, which the World Health Organization reports contribute to 13% of maternal deaths.

In light of these developments, various organizations have mobilized in different ways to push for change. Activists are educating voters, staging protests, and some companies are stepping up as well. For instance, Lyft has offered to cover legal costs for drivers who aid clients seeking abortions, while Bumble has contributed to relief funds for affected employees. Salesforce has pledged to assist employees in relocating if they face threats due to the law.

One noteworthy initiative comes from the dating app OKCupid. According to the company’s Chief Marketing Officer, Rachel Lane, they created a feature resembling virtual ‘bumper stickers’ that display “Pro-Choice” in bold pink letters on users’ profiles. This initiative was a direct response to Senate Bill 8, particularly in light of a reported 18% increase in users identifying as pro-choice in their bios over the past year. A study by Bumble indicates that political beliefs rank among the top ten factors daters consider when looking for a match.

OKCupid recognized the growing desire among users for political alignment in their dating lives and took action. Beyond simply showcasing users’ views, each profile featuring the badge will result in a $1 donation to Planned Parenthood. This shows a commitment not only to their users but also to broader societal issues.

As a recently divorced mother who is navigating the dating world, I find this new feature particularly encouraging. While political disagreements contributed to the challenges in my previous marriage, having clarity about potential partners’ views—especially on significant issues like abortion—could lead to healthier connections. I appreciate OKCupid’s efforts to foster a space that promotes supportive discussions around abortion and dating, as both aspects require thoughtful consideration.

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In summary, OKCupid’s initiative to allow users to indicate their abortion stance reflects a broader movement towards aligning personal values with potential partners. This feature not only fosters transparency in dating but also contributes to vital discussions surrounding reproductive rights.

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