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Facebook is hitting pause on its Instagram Kids app following significant backlash. The company, which has been developing products for younger audiences over the past few years, including the video messaging device Portal and Messenger Kids, announced this decision after facing criticism and concern regarding its plans for an Instagram version aimed at users under 13.
Commitment to Safety for Tweens
Instagram’s head, Adam Mosseri, shared in a blog post that while the initiative is currently shelved, the company remains committed to creating a safe space for tweens (ages 10-12) to engage in photo sharing online. Mosseri attributed some of the backlash to misunderstandings fueled by media coverage, emphasizing that the app was never designed for very young children. He noted that many kids under 13 are already using apps intended for older teens, citing similar moves by platforms like YouTube and TikTok to develop age-appropriate products.
Concerns Over Body Image Issues
The decision to pause the project comes on the heels of reports from the Wall Street Journal that highlighted Facebook’s internal research indicating that apps like Instagram could exacerbate body image issues among young users, particularly girls. Advocacy groups have also criticized the initiative, arguing that Facebook’s push appears to be more about marketing to a younger demographic than genuinely ensuring the safety of younger users on social media.
Future Plans for Parental Oversight
“We need to take more time on this,” Mosseri acknowledged, pointing out that parental supervision had been a key feature of the app’s design. He also mentioned plans to enhance parental oversight for teen accounts on Instagram in the near future.
Additional Resources
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Conclusion
In summary, Facebook’s decision to pause its Instagram Kids app reflects the company’s acknowledgment of public concern and its commitment to ensuring the safety of younger users in the digital space. The company plans to continue developing age-appropriate features while enhancing parental controls for teen users.
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