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When navigating life in a larger body, it often becomes evident that many aspects of the world aren’t designed with plus-size individuals in mind. Despite the longstanding presence of fat individuals, decisions regarding the size and accessibility of everyday products seldom consider their needs. As a result, many spaces and items feel unwelcoming or uncomfortable for those who don’t fit society’s narrow standards. Fortunately, several companies are stepping up to fill this gap by offering products tailored to accommodate larger bodies.
One standout example is Big Fig, a company dedicated to crafting mattresses specifically designed for plus-size sleepers. Founded in 2016 by Alex Johnson, whose family had experience in mattress manufacturing, Big Fig identified a significant oversight in the mattress industry: plus-size consumers were often using beds that weren’t built to support their weight, leading to premature wear and discomfort. While many manufacturers prioritized profit over proper support, Big Fig aimed to provide a quality product that genuinely meets the needs of its customers.
“We focus solely on creating a mattress that offers the right support for larger bodies,” says Alex. “We want to ensure that the plus-size community feels acknowledged and included in our products.” Big Fig offers its mattresses exclusively online, prioritizing the comfort and satisfaction of its customers over generating repeated sales from replacement mattresses.
In addition to Big Fig, there are numerous other brands that cater to the plus-size community, helping individuals embrace their bodies and live fulfilling lives. Here are just a few notable companies:
- Eloquii: While Eloquii’s clothing can be on the pricier side, their denim line features three different fits tailored to diverse body shapes. The Gena fit, specifically designed for those with larger waists but smaller hips, showcases their commitment to inclusivity.
- Universal Standard: Offering sizes ranging from 00 to 40, Universal Standard focuses on high-quality basics. Although their items come at a higher price point, keep an eye out for giveaways—you might snag a piece for just the cost of shipping!
- Zize Bikes: Founded by Maria Smith in 2005, Zize Bikes addresses the need for bicycles that can support heavier riders. With models designed for individuals weighing up to 550 lbs, Zize is committed to creating bikes that cater to larger bodies.
- Southwest Airlines “Customer of Size” Policy: While air travel can be challenging for plus-size individuals, Southwest Airlines allows customers to request a second seat at no extra charge. This policy ensures comfort and peace of mind during flights.
- Joyn: This on-demand video service offers a range of movement classes led by instructors who understand the needs of larger bodies. With an emphasis on enjoyment rather than weight loss, Joyn provides a welcoming space for all.
These brands are just a glimpse into the growing landscape of fat-friendly companies. As society begins to recognize the purchasing power of plus-size individuals, we can hope for even more inclusive products and services in the future. For more insights on navigating the world as a plus-size person, check out this other blog post.
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In summary, companies like Big Fig and others are paving the way for a more inclusive retail landscape. By focusing on quality and support for plus-size individuals, they are transforming the shopping experience and advocating for comfort and acceptance.
Keyphrase: fat-friendly companies
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