I’m a Social Media Influencer, and We Don’t Deserve the Criticism We Face

Before I embarked on my journey to build an online community for mothers, I never anticipated being labeled a social media influencer. The term had always carried a negative connotation for me, shaped by various articles and conversations I encountered before starting this adventure. I promised myself I wouldn’t become that stereotype. My only aim was to create a supportive space for mothers and help one another through this experience.

As my online community grew, I was confronted with the disparaging labels often associated with social media influencers. Comments like, “Social media influencers are a joke,” or “They only chose this path because they didn’t want to go to college,” were common. The perception was overwhelmingly negative.

However, as I delved deeper into my role, I quickly recognized the positive impact I was having on my community. My recommendations led mothers to products that truly helped them, and they sought my advice on parenting. Yet, instead of celebrating this growth, I felt anxious about being classified alongside those negative stereotypes. The thought of being generalized with a few “bad apples” weighed heavily on me.

I soon realized that these stereotypes don’t define me. I am not a privileged mother who skipped college to gain fame on social media. I am simply a mom striving to build a community and support others. I want to embody everything that counters the negativity surrounding influencers.

Now, I embrace the title of social media influencer with pride. This hobby of mine has opened my eyes to the broader implications of what we do. Influencers have transformed brand marketing by connecting with audiences on a personal level. Brands are increasingly recognizing that influencer marketing is central to their strategies. We give voice to conversations that may feel uncomfortable for some and can even set cultural trends. As influencers, we bear the responsibility to address important societal issues and use our platforms to promote awareness and positive change.

Contrary to popular belief, social media influencers are much more than just individuals sharing pretty pictures or promoting products. My passion lies in creating content, fostering community, and raising awareness about significant issues. I’m not here to simply sell; I aim to connect with my audience and demonstrate that they are not alone—there is a diverse community of mothers who share similar experiences.

Being an influencer has expanded my business acumen, enhanced my ability to help others, and introduced me to amazing individuals worldwide. It’s far more complex than taking a photo and posting it. It’s not about living a glamorous lifestyle but about entrepreneurial spirit and creativity.

Instead of dismissing social media influencers, we should recognize them as creative entrepreneurs. Perhaps we should even consider rebranding ourselves to social media entrepreneurs to gain more respect.

Before casting judgment on influencers, take a moment to appreciate that we are using social media as an outlet to share our messages, build communities, and earn a living. While I can’t speak for everyone in this space, I know we can spread messages rapidly and spark tough discussions. As mothers, we have the opportunity to support our families through this work.

We are so much more than a mom holding a cup of coffee in front of a beautiful wall, lamenting about exhaustion.

This article was originally published on July 12, 2021.

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Summary:

In this article, Jamie Taylor shares her journey as a social media influencer and the misconceptions surrounding the role. Initially hesitant about the label, she realized the positive impact she has made within her community of mothers. By challenging stereotypes and highlighting the entrepreneurial aspects of being an influencer, Jamie emphasizes that there is much more to this role than meets the eye. Social media influencers are not just promoting products; they are fostering connections, raising awareness, and contributing positively to society.

Keyphrase: social media influencer

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