Hold on to your shopping carts, because Target just dropped some delightful news! While you may recall the retail giant’s recent decision to phase out some of their classic labels, like Merona and Mossimo (rest in peace), they are quickly redeeming themselves with an exciting new release. Target is set to unveil a charming line of children’s clothing and accessories that features a variety of gender-neutral options.
Just in time for back-to-school shopping, Target will exclusively offer the Toca Boca collection, a vibrant range of apparel and accessories designed for kids. This marks Toca Boca’s first foray into physical products, including clothing, sleepwear, backpacks, lunch bags, bedding, and even activity books.
Toca Boca holds strong values of diversity and inclusivity, which is clearly reflected in this new collection. With a focus on gender neutrality, they have created a lineup that caters to all kids. Parents often face a dilemma when their daughters are drawn to both pink and purple as well as dinosaurs and pirates, while boys’ wardrobes typically lean towards the usual blues and browns. This isn’t the first time Target has embraced gender-neutral styles; earlier this year, they introduced a line of gender-neutral bedding by Pillowfort.
The imagery and colors in this collection—think firetrucks, tool belts, glitter, and guitars—are not confined to traditional gender roles. Children should have the freedom to express themselves through their clothing choices, unencumbered by outdated norms. After all, some girls are fascinated by bugs, and my son, for example, adores the color pink. Kids deserve to wear what brings them joy, period.
Toca Boca, renowned for its interactive digital toys, has successfully translated the whimsy of its award-winning Toca Life series into this new clothing line. “Everything we create is designed for all children; our mission is to ensure that no kid ever feels excluded by Toca Boca,” said Julia Mitchell, Head of Consumer Products for Toca Boca, in a recent press release.
In keeping with their values of inclusivity, the collection will be merchandised together in Target stores, positioned between the boys’ and girls’ sections. While some items may lean slightly toward a particular gender, there are plenty of options that embrace a more neutral aesthetic.
Mark your calendars! This adorable collection will be available in Target stores and online starting July 17, with sizes ranging from four to 16.
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In summary, Target’s new gender-neutral kids’ collection offers a refreshing take on children’s fashion, prioritizing inclusivity and fun. With an array of options that allow kids to express their individuality, this collection is bound to be a hit!