I Tried a Customized Hair Coloring Kit That Promises Salon-Quality Results — Here’s How It Went

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Before the pandemic, I regularly touched up my grays myself. It became a ritual every two months where I’d swing by Target or the local drugstore to grab a box of dark brown dye—whatever was on sale at the moment. I’d mix the two bottles, apply the dye to my stubborn silver strands, and then settle in to watch reruns of my favorite shows with a tub of dulce de leche ice cream until I felt a slight burn on my scalp. Then I’d rinse out the dye and voila! Fresh roots.

Some months I felt like I had nailed the perfect match for my dark brown locks; other times, I’d catch a glimpse of myself and notice my roots were a tad lighter or had an unexpected red undertone. The differences were usually only visible to me and my hairstylist, so box dye it was—cost-effective and convenient. For more intricate styles like highlights, I’d head to the salon. When it came to covering grays, I thought, why bother?

Then I came across Color & Co, a personalized at-home hair coloring kit that claims to deliver salon-quality results.

How Color & Co Works

Here’s how Color & Co works: You start with a virtual consultation with a stylist who evaluates your hair by asking about its color history, texture, length, and volume. They also inquire about your goals—whether you want to touch up your roots, lighten your hair, or even try a bold new color. After gathering this information, they send you a customized kit with all the necessary dyes and easy-to-follow instructions (you won’t mess these up). They even include high-quality gloves and a protective goop to prevent staining your skin.

After my free consultation with stylist Mia, I received a kit for “Dark Natural Cool Brown,” which contained a permanent dye for my roots and a semi-permanent dye for the rest of my hair. The latter was slightly lighter, designed to add dimension and shine since I mentioned my hair was looking dull. A few days later, my Color & Co box arrived, and I was relieved not to have to trek to Target for supplies.

Before starting, this is what my hair looked like, and here’s a close-up of the grays I was about to tackle. While I don’t have a lot of gray hair, the strands I do have are persistent. They grow quickly and resist color, so I was eager to see how Color & Co’s formula would hold up compared to other boxed dyes.

The Coloring Process

Following the instructions was straightforward and just a bit more involved than using regular box dye. I began with the darker, permanent dye on my roots and waited about 20 minutes before applying the other formula to the rest of my hair. Thankfully, Mia had anticipated my long hair, so I didn’t have to worry about running out of dye midway through. After a total of around 45 minutes, I washed out the dye.

Overall, I was thrilled with how my hair looked after drying it. It appeared shinier and healthier, and my grays were well-covered. I wasn’t aiming for a drastic change, so my hair looked the same but glossier. Next time I color my hair with Color & Co, I might leave the dye on for an extra 10 minutes since my grays remained slightly lighter than the rest of my roots (they are tough!). The Color & Co kit truly offers salon-quality results, and at about $10 more than a drugstore box dye, I consider it worth the investment—plus, there were no accidental skin stains or flimsy gloves to deal with. It felt like I had just returned from the salon without leaving my couch.

Final Thoughts

A day later, and even a month post-Color & Co, I was still pleased with the results. With a subscription, Color & Co costs $21.90 per box, and without it, $29.90. If you plan to color your hair regularly, subscribing is a smart move (you can cancel anytime). It’s liberating not to stress about picking up a box during your next store trip. Ultimately, Color & Co is an excellent alternative when you want to skip the salon but still elevate your box dye experience without breaking the bank. Convenience and quality FTW.

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In summary, Color & Co offers a personalized approach to hair coloring that combines convenience with quality. The process is simple, the results are impressive, and it’s an excellent option for anyone looking to enhance their at-home dye experience.

Keyphrase: Personalized Hair Coloring Kit

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