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Hey there, Victoria! Can I call you Vicky? “Victoria’s Secret” sounds a bit formal for our chat, right? I’ve been hearing about your big rebranding efforts, and honestly, I’m feeling pretty hopeful about it.
To be real, your brand historically hasn’t been the best place for people like me. And who are “people like me”? It’s not just about being fat. It encompasses everyone who doesn’t fit the narrow cultural standards of desirability—trans women, non-binary individuals, those with disabilities, and many more. We’ve all felt excluded from the world of Victoria’s Secret, where only a select few could ever aspire to be an Angel.
I’ve strolled into your stores a few times, mostly to snag some lotion or perfume, but when it came to finding something that fit my body? Not so much. I remember wanting to shop with my friends but ending up in the uninspired plus-size sections instead. Thankfully, things are slowly changing, and I’m eager to see how your rebranding unfolds.
While I’m excited about the potential changes, I can’t help but feel a tinge of skepticism. Your previous focus on unattainable beauty standards contributed to a culture that made many of us feel less than during our formative years. However, I’m still rooting for you, hoping that this new direction is more than just a fleeting trend.
So, if you’re open to suggestions from someone like me, here are four ideas that could really make a difference:
- Truly Inclusive Sizing: Have you heard of Savage X Fenty by Rihanna? They offer sizes XS to 3X, and I’d love to see Victoria’s Secret expand its range. Let’s see sizes up to 5X available in stores. It’s time for everyone to shop in person, not just online.
- Diverse Representation on the Runway: Let’s see models who reflect the real world. Showcase a variety of body types, including plus-size, trans women, non-binary folks, and individuals with disabilities. Everyone deserves to feel represented in the brands they support.
- Options Beyond “Girly”: Not everyone who wears bras identifies as a woman, and not all women have traditional breast shapes. Offering a variety of styles that cater to different needs and preferences will help everyone feel comfortable and seen.
- Redefine Sexy without Losing It: I hope your rebranding doesn’t mean abandoning the idea of sexy. There’s room for sultry pieces that make us feel empowered. We want to see a diverse range of bodies enjoying that space, not just a singular ideal.
Ultimately, I want Victoria’s Secret to be a place where everyone feels welcome. Let’s avoid a return to the bland offerings of the past and embrace a future that celebrates all bodies. I’m excited to see where this journey takes you!
If you’re looking for more about navigating parenthood and inclusivity, check out this blog post, which offers some great insights. You can also explore this authority on at-home insemination for more information on the topic, as well as this excellent resource on donor insemination.