A Sweet Initiative to Support Children’s Health
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Every minute, 62 children are admitted to a Children’s Miracle Network (CMN) hospital in the United States, facing a range of health challenges from common conditions like asthma to serious illnesses such as cancer. In an inspiring new partnership, Ferrero brands—CRUNCH, Butterfinger, and Baby Ruth—have launched the “Raising the ‘Bar’ to Help Kids” campaign, aiming to positively impact children’s health while collaborating with CMN.
Mark Johnson, Ferrero’s senior vice president of marketing for Mainstream Chocolate & Nutella, expressed excitement about the collaboration, highlighting the opportunity to engage customers in supporting the futures of children benefiting from CMN hospitals. “Like CMN, our brands create moments that foster togetherness,” he stated.
Empowering Young Artists
This partnership has allowed CMN Hospital Champions—young ambassadors raising awareness for the needs of children’s hospitals—to design special limited-edition packaging for Ferrero’s iconic brands. These champions were encouraged to depict cherished moments from their lives through their artwork. “This is the first time we’ve reimagined our packaging for CRUNCH, Butterfinger, and Baby Ruth as part of the Raising the ‘Bar’ to Help Kids initiative,” said Lily Sanders, marketing director for CRUNCH.
This initiative centers on children. They played a crucial role in developing this exciting project, using their designs to highlight the experiences of kids with special needs. Ciarlo, the designer of the CRUNCH label, shared, “I don’t see many characters like me, so I thought it would be cool to be a T-Rex with crutches! I love Children’s Miracle Network Hospitals; it feels great to help other kids.”
Logan, who designed the Baby Ruth label, expressed gratitude for the support CMN hospitals provided in his journey to become his best self. Scoliosis patient and Butterfinger designer, Zoe, echoed these sentiments, stating, “I know how much Children’s Hospital means to kids like me. Helping other children in such a fun way is amazing.”
A Commitment to Support
From now until August 12, 2021, CRUNCH, Baby Ruth, and Butterfinger will donate a portion of the retail price of participating chocolate bars to CMN hospitals, with Ferrero aiming to contribute up to $350,000. “We’re thrilled to partner with CMN Hospitals. Our shared mission to create joyful moments for families is at the heart of this initiative,” added Sanders.
Additionally, Butterfinger is teaming up with Extra Life, a program connected to CMN hospitals, to raise funds through a gaming community initiative supporting over 170 hospitals across North America.
Ferrero, a beloved brand for over 70 years, has continually evolved since its arrival in the U.S. in 1969, adding brands like CRUNCH, Baby Ruth, and Butterfinger to its lineup. With 3,000 employees across North America, Ferrero is committed to improving children’s healthcare.
Funds raised by CMN support healthcare for over 10 million kids in the U.S. and Canada each year, enabling local hospitals to provide essential services and support families in need. Teri Nestel, CMN Hospitals’ president and CEO, remarked, “There’s nothing sweeter than helping a child or family in need; our partnership with Ferrero is a testament to our commitment to future generations.”
So, treat yourself to a delicious chocolate bar guilt-free—it’s all for the kids!
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Summary
Ferrero has partnered with the Children’s Miracle Network to launch the “Raising the ‘Bar’ to Help Kids” campaign, encouraging customers to purchase CRUNCH, Butterfinger, and Baby Ruth candy bars while supporting children’s health initiatives. Child ambassadors have contributed to special packaging designs, and a portion of sales will benefit CMN hospitals, with Ferrero aiming to donate up to $350,000. This initiative not only promotes delicious treats but also fosters community support for children in need.
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